Unleash the Power of Geotargeting for Your Facebook Ads

Increase the ROI of your social campaigns by thinking local. From sponsored content on Facebook and Instagram to curated Stories on Snapchat, social media advertising is growing and infiltrating almost every virtual corner of smart devices. According to Invesp, total social ad revenue is expected to reach $15 billion this year, and more than one-half of that total involves mobile social media advertising, with geotargeting fueling its growth. Facebook understands the revenue opportunity of its

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How to Use Instagram to Market your Business in 2018

I know what you’re thinking – is there really a way to easily use Instagram for business, and can you really capture leads on Instagram? The answer to both questions is a resounding, yes. How? By running an Instagram promotion or contest. If your next question is: Are there tools that’ll make it easy to collect and manage leads on Instagram? The answer to that one is yes, too. Bottom line:

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How Can Brands Effectively Use Influencers? This Marketing Company Explains Its Strategy

Obviously says it’s about the quality, not quantity of followers Influencers, they’re just like us—or at least that’s the message they’re trying to convey to the average person who lacks thousands or even hundreds of followers. But influencer marketing remains elusive to brands who still haven’t definitively determined whether working with influencers actually yields tangible results. That’s the problem influencer marketing company Obvious.ly tries to resolve with brands. Cunard Line,

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Can Social Media Persuade You to Spend More Money?

Research says, Yes! Moreover, which platform users prefer indicates how much they will spend. Towards the end of last year, two of Facebook’s social scientists acknowledged in a blog post that passive consumption of content on the platform can affect a user’s mood and mental health. The authors, director of research David Ginsberg and Moira Burke, a research scientist, say that recent research blaming social media for an increase in alienation, depression and

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How to Turn Your Employees Into Powerful Influencers

Word-of-mouth has always been a successful form of marketing. When it comes to spreading this word on social media, influencer marketing is one of the most effective methods. A recent Tomoson study reveals that businesses are earning $6.50 for every $1 they invest in influencer marketing. The top 13 percent of businesses make more than $20 for each dollar spent on influencer marketing. However, given recent trends and changes, brands might need to

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The Ad Messages and Methods That Work Best on YouTube

When it comes to YouTube ads, you should create ads that are helpful and useful so that even if viewers don’t follow you any further online, at least they’ve had a positive experience with your brand. This strategy helps foster a good relationship between the brand and the viewer, and means you won’t annoy your viewers with a pushy sales message. It’s important to focus on one core idea in

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Why Your Brand Needs Social Media Verification

Elevate your brand above the rest. Ever wondered why there are blue ticks against the names of famous individuals and brands in social media profiles of Facebook, Twitter, and Instagram? David Beckham and Kim Kardashian have them, Nike, Adidas, Lululemon, New Look, Gymshark, MissGuided, and a ton of other profiles too. Most people in the fashion industry are already aware that these ticks are usually for verification purposes, generally regarded

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What do the Latest Social Media Algorithm Updates Mean for Small Businesses?

Social media has been a pivotal piece of successful marketing strategies for a decade now. The ability to share content, build a community of current and potential customers, and engage with an audience in real-time has forever changed how brands approach marketing. Digital and social media have been particularly impactful for small businesses, who have used these platforms to help grow and scale their companies. Social networks present small companies,

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Four Ways You’re Doing Personalization Wrong—and How to Get It Right

Brands can learn from Netflix. Today’s consumer landscape is overflowing with choices, and people often turn to third parties like influencers and media to get curated advice on everything from buying a new car to choosing a restaurant for dinner. Brands, however, are put on the sidelines, as many are not delivering the personalized content, expertise and services consumers expect, informed by a deeper understanding of their needs. The price of

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Facebook’s Newsfeed Changes Are Likely to Hurt Businesses and Brands. What Can They Do Now?

If Facebook is going to prioritize posts from actual people, then businesses need actual people to post about them. This month, Facebook dropped a big bombshell on business owners, brands and publishers alike. In a blog post, Facebook CEO Mark Zuckerberg outlined a plan to prioritize content from friends and family in individual newsfeeds, while demoting posts from businesses, brands and media. The problem It goes without saying, but the implications for businesses and brands

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