5 Principles of Successful Holiday Marketing

Here are five principles your business can apply to its holiday marketing efforts to ensure holly jolly success. With Christmas just around the corner, businesses are busy scrambling to push out resonant marketing messages, ad campaigns, and prepping a variety of materials to help consumers get into the holiday shopping spirit. To make the most out of the holidays, brands need only adhere to a set of proven guidelines to help

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Who Were LinkedIn’s 2017 Top Voices in Marketing and Social Media?

Zenith’s Tom Goodwin led the way LinkedIn Tuesday revealed its third annual Top Voices list, as well as the top global hashtags used by those who made the cut. The professional network’s top 10 marketing and social media voices for 2017 were: Zenith executive vice president and head of innovation Tom Goodwin Freelance copywriter Michael Spencer The Marketing Zen Group founder and CEO Shama Hyder Skillshare senior content marketing manager Dennis Williams II Lindstrom Co.

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5 things social media revealed about fashion and beauty in 2017

As social media continues to serve as an extension and reflection of the lives of consumers, it’s providing important insights into the evolution of fashion and beauty trends. Facebook IQ, the research arm of the social network, released its first annual trend report today, which highlights the most talked about subjects in fashion and beauty across Facebook and Instagram in 2017. The report found particularly high rates of chatter around gender-neutral fashion, fluctuating denim trends and beauty

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7 Effective Link Building Tactics for E-Commerce Brands

While link building is one of the most challenging aspects of SEO, it can also be one of the most rewarding. The key to successful link building is to develop the right content strategies and outreach techniques, as this will enable you to build quality links more easily and boost the visibility of your landing pages and site as a whole.Let’s look at some of the best examples of effective, e-commerce link

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Are We Entering the Era of Millisecond Marketing?

Nowadays, it’s a scene you’ll pretty much see only in movies: Stock traders in brightly colored jackets frantically shouting and flashing symbols on exchange floors. But this was how stocks were bought and sold for most of Wall Street’s history. Then, in the 1990s, electronic exchanges entered the picture. In short order, powerful PCs were making trades in milliseconds, leaving even the fastest floor traders in the dust. These days,

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Reddit is Ready for Advertisers, but are Advertisers Ready for Reddit?

Reddit has been working to make its platform safer for brands, but brands don’t seem to be widely aware of that work. Chris Tuff has not yet had a client advertise on Reddit. But he came close. Once. As executive VP and director of partnerships and content marketing at 22squared, Tuff had a client intrigued enough in the platform that the brand commissioned his agency to craft a campaign to

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4 Tips for Using Google’s Keyword Matching Tool to Spend Your Ad Budget Wisely

Before you start burning through your Google AdWords budget, use this smart tool to help you match your keywords with real buyers. When you’re ready to import your keyword list into Google AdWords, there’s an important step to consider. Skip this step, and you’ll burn through your budget in a matter of days, maybe even hours. Plus, your conversion rates will be pitiful. The essential thing to remember is, we’re

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4 Facebook Ad Tactics That Drive Real Results

Revealing far more than mere clicks and views, Facebook enables business owners to understand what ad components are working and why. The entire point of advertising is to drive conversions and sales. Sounds simple enough, right? But it’s undeniable that advertising is a challenging art form. If you run an online business and you choose to advertise in only one location, Facebook is your best bet. Over the past several

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How a Carefully Crafted Instagram Feed Can Increase Customer Loyalty and Sales

Opinion: Your branding has to be extremely strong on Instagram Instagram is all the buzz these days in the marketing community. However, it seems like a lot of marketers and business owners are still unclear on how to fully leverage this platform. One possible reason why Instagram marketing is still so mysterious is that it seems deceptively primitive—slap any image onto the platform, write a short caption and you’re done.

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How to Get Started in Influencer Marketing

For any holdouts to the red-hot strategy, here are the key considerations to keep in mind before taking the leap. The buzz about influencer marketing is hard to ignore. A frequent topic of conversation in marketing departments these days is how the public themselves are the new marketers, how brands don’t even need celebrities anymore — although they could be effective influencers. The key to a successful campaign, according to

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