Why AI Is the New Battleground for Brand Marketers

Embracing consistency and effective frequency. Most brand experiences will be delivered through AI by 2025. The only question is whether your brand will still exist. Some perspective: When Ray Kroc walked into the McDonald brothers’ restaurant in 1954, he was taken aback with the efficiency and replicability of the facility. That evening, “visions of McDonald’s restaurants dotting crossroads all over the country paraded through [his] brain.” McDonald’s lore never mentions

Continue reading…

Knowing Your Audience Better is Your Competitive Advantage: A Case Study

Sometimes, the key to increasing ROI is not to expand your targeting, but to refine it. Columnist Kristopher Jones shares a case study where hyper-targeted advertising based on detailed customer personas produced award-winning results. Paid advertising on social media platforms like Facebook and Instagram allows you leverage your existing customer data (emails, names, addresses) to create highly targeted campaigns that focus on getting your existing customers to buy more, more

Continue reading…

5 Reasons Facebook, Snapchat and Instagram Are Wildly Successful

The giants of the social media sphere melded their technology with the way we live and how we pursue what we value most. Over the last decade, social media platforms have taken the world by storm. Facebook now boasts over 2 billion monthly active users. Instagram sits at 800 million active users. Snapchat has about 180 million daily active users, who send a total of 3.5 billion snaps each day. Some pessimistic observers question the legitimacy of these

Continue reading…

Alexa Everywhere: Here’s How Amazon Plans To Make Voice Services Ubiquitous

The new Mobile Accessory Kit will make it easy for developers to integrate Alexa into products like headphones, fitness trackers, smartwatches and more.   Amazon has just unleashed the Alexa Mobile Accessory Kit, which will allow developers to integrate the highly popular voice assistant with portable wearable technologies spanning headphones, smartwatches, fitness trackers, and more. The move hints at Amazon’s vision to expand the use-cases for Alexa outside of the home

Continue reading…

3 Data Skills to Future-Proof Your Social Media Marketing Career

Opinion: Businesses that identify intent to buy gain significant competitive advantages Remember the good old days, when social media marketing was largely a creative discipline, when you could post something clever and your following would notice? You probably scrolled through your performance metrics here and there, but mostly to see which items were most worthy of reposting or iterating—nothing too complicated there. A lot has changed in these dynamics over

Continue reading…

5 Creative Ways Influencer Marketing Can Boost Your Brand in 2018

More brands are using a new form of marketing – influencer marketing – in their marketing strategy. Learn more about influencer marketing and how to take advantage of it. During 2017, companies spent more than $1 billion dollars on influencer marketing. It is safe to say that these investments will increase in 2018 as well. Businesses should no longer ignore influencer marketing; it’s not just another social media marketing infatuation.

Continue reading…

How to Choose a Digital Marketing Agency For your Brand?

Every social media campaign these days has one mandate by the client – it should go viral. The enormous consumption of social media platforms has resulted in the rise of digital marketing agencies that ensure the virality of the product, while promising maximum reach. For all start-ups, new media is one aspect they cannot ignore. Every entrepreneur is not just out there on social media, tweeting and posting their beliefs,

Continue reading…

Bitcoin’s Growth Can Be Tracked Like a Social Network

Bitcoin has changed the way millions of people around the world think about money, and many have written about the idea that bitcoin can work as money as long as there is a sort of belief or shared hallucination around the use of the digital asset — sort of how Tinkerbell only exists in the world of Peter Pan if people believe in her. The relative success of Bitcoin in

Continue reading…

Why Snapchat Wants To Unleash Its Content Everywhere

EXCLUSIVE: Snapchat Developing “Stories Everywhere” to Push Content Outside the App and Grow Users Snapchat is developing a new product called “Stories Everywhere” with a goal of making Snapchat Stories available outside the app for the first time and kick-starting the app’s stagnant user growth, Cheddar has learned from a person familiar with the matter. To lead the effort, Snapchat’s parent company, Snap Inc., has hired Rahul Chopra, the former

Continue reading…

9 trends that will define marketing in 2018

2017 was the year the industry got its much-needed wake-up call. The question now isn’t whether marketers can fix a broken system but how they’ll make it better. Polish must be applied to brands’ strategies in 2018 — with a loss of growth likely where it’s not — guided by a demand for high-quality experiences that are delivered on both a global and local scale and that leverage new technologies and data

Continue reading…