You don’t need a lifetime of experience to start a successful and helpful consulting business Consulting has quickly become one of the most attractive ways to be your own boss. From providing online training sessions and seminars to one-on-one consultations with other entrepreneurs, there are several avenues available for consultants to make a living. Unfortunately, many people cut themselves off from this opportunity simply because they don’t feel that they are

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Marketers are predicted to spend over $375bn on digital adverts by 2021 Marketing is arguably the most vital lifeline of any business; it is and has always been an integral part of how business gets done. Developing the best product the world has ever seen is all well and good, but without proper marketing, the product might never get to the market or perform so badly the business will have

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Even as Snapchat’s user base continues to shrink, it’s still cited among teens as their favorite platform, according to a new survey of Gen Zers. Of the 8,000 teens surveyed by investment firm Piper Jaffray, 41% named Snapchat as their favorite social platform. But Snapchat’s lead as the favorite social platform is down 5% from Piper Jaffray’s previous survey done in Fall 2018. Even though Snapchat is still No. 1

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In a move that’s likely to enrage influencers, social media giant Instagram has announced it will be removing the total number of likes on photos and videos in Canada. Later this week—the timeline remains unclear—Instagram will hide all likes from photos and videos that show up on the main feed, profiles, and permalinked pages. The likes will continued to be tallied, and will only appear to the original poster. The decision

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When it comes to making buying decisions, who are you more likely to trust: a brand or a fellow buyer who uses the product? We’re more likely to trust the recommendations of friends and family than brands when it comes to making buying decisions — at least, that’s the concept behind user-generated content. User-generated content, or UGC, is any type of content that is created and posted by users and

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From personal assistants to legal counsel on parking fines, artificial intelligence (AI) and machine learning (ML) have established their potential as disruptive technology that will alter industries. With each passing day, further discoveries enable AI to become more sophisticated and viable in our world. Naturally, like all things digital, AI has had a profound impact on digital marketing as well. From Google’s RankBrain search engine algorithm to Amazon’s personalized recommendations, it

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No Spoilers(?) We won’t know until we see the film to what extent the contents were hidden from us, or to what extent there were story turns and plot reveals that actually justified such obvious secrecy. Will this be the Lost series finale, which at least attempted to blow our proverbial minds? Or will this be like the Breaking Bad series finale, which merely offered a high-quality conclusion where the

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For businesses of all sizes, content marketing can be an extremely effective way to grow a presence online, attract attention from potential customers, and position a brand in an authoritative and trustworthy way. Affordable, easy to implement and highly valuable when handled correctly, content marketing is a clear front runner in the digital marketing space. After all, content marketing costs an average of 62% less than other related tactics yet

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A major concern facing digital advertising today is how to balance privacy concerns with sending consumers messages that are relevant to them. On the one hand, most of us prefer to receive ads that hold some interest for us. I have to say I was taken aback when my Facebook feed started including ads for new homes in Colorado, which is more than 1700 miles from my home. This was

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No matter how lean your startup, you can at least afford do-it-yourself SEO. For entrepreneurs, SEO is an integral part of building a successful startup from the ground up. Despite this, many founders neglect this low cost, high reward business strategy, according to digital growth expert Scott McGovern. A Search Engine Optimization (SEO) strategy is a powerful tool for any startup — and doesn’t have to kill the budget. There

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