Category BrandFIT Inc.

Get Creative: Using Snapchat in Social Media Marketing

One of the most creative, yet misunderstood social media channels for a business is Snapchat. If you’ve been paying attention lately, you may have heard Snapchat coming up more often and seeming to get more popular by the minute. While this app was originally developed with teens in mind, it has taken off as a new tool for social media marketing; for that reason, it can be used to better

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12 Common Social Media Management Mistakes (and How to Prevent Them) [Infographic]

In the vast, non-stop world of social media, it’s easy to slip up. And while there is an art and a science to social media that can take time to perfect, there are also some established mistakes social media managers new and old should steer clear of. Avoiding known blunders can help your company grow an engaged, organic community. Some mistakes are easier to recognize than others; never purchase followers, for instance.

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Antonio Brown Facebook Live Video Being Investigated by NFL, Says Roger Goodell

NFL Commissioner Roger Goodell revealed Wednesday the league is investigating Pittsburgh Steelers wide receiver Antonio Brown‘s Facebook Live stream of head coach Mike Tomlin‘s speech following the team’s AFC Divisional Round win over the Kansas City Chiefs last Sunday. As seen in the following video, courtesy of TMZ Sports, Goodell said the NFL is “looking into it” when asked about the Brown situation at a Los Angeles Chargers event: Brown

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NHL All-Star Game 2017: Date, rosters and how to watch all weekend

The NHL debuted a refurbished All-Star Game format a year ago to rave reviews. Its brush with Hollywood in 2017 should bring more of the same. Though there’s no John Scott this year, the NHL’s All-Star Skills Competition and four-team 3-on-3 tournament are largely unchanged, but there are a few tweaks. MORE: NHL All-Star Game rosters feature Auston Matthews, other young stars The league announced it’s doing away with the fan-favorite breakaway

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The Business of Bots: Why Snapchat’s Snapbot is Smart Marketing

They’re bright yellow with a single, all-knowing eyeball, a wide grin, and a penchant for showing up in random places, usually festooned with a bouquet of balloons. Meet the “Snapbot” from Snap Inc., a vending machine that allows users to buy Spectacles, the company’s trendy wearables which enable users to record video clips directly from their sunglasses. Last year, I praised the release of Spectacles and the bots you can shop from

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From Skip to Follow: How to Boost Campaign Performance with Permission Marketing

Most people skip ads. Don’t you? Even we marketers skip ads, but then we go to work and create ads that we know people will skip. And yet, at a time when people are even willing to pay in order not to be served any ads, we also see the opposite happening elsewhere: people are voluntary searching for brands and following them. This phenomenon reflects two types of marketing: Interruption

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Islanders fire coach Jack Capuano, who takes fall for last-place start

Underachieving and mired in inconsistency, the last-place Islanders have fired coach Jack Capuano after six-plus seasons, the team announced Tuesday. Islanders assistant general manager Doug Weight, who played 22 seasons as a defenseman in the NHL, will serve as interim coach. The Islanders sit in last place in the Metropolitan Division following a 17-17-8 start to the season. Capuano, 50, has been on the Islanders’ bench since the 2010-11 season, when he took over

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Virgin Active unveils new logo and reveals first ever global campaign encouraging customers to ‘Go There’

Gym and health club operator Virgin Active is kicking off 2017 by unveiling its new logo and first ever global marketing campaign. The brand has released an international push dubbed ‘Go There’ which features real life imagery overlaid with fun animations to showcase the benefits of an active lifestyle. The centerpiece of the campaign (above) is a video set to the thumping sound of an unreleased track from Tanzanian artist

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5 Ways to Make an Impact on Travel Social Media Marketing

In many ways, social media has transformed the travel industry beyond recognition. Recent research by eMarketer found that 20% of travelers now use social media to help them plan and organize their trips. Social Media Today contributor Blair Nicole has reported that social media is changing the travel industry. Whether it’s a tip from a friend on Facebook or an in-flight selfie by a glamorous Instagrammer, travel consumer trends are heavily influenced by

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5 Influencer Marketing Trends to Prepare For in 2017

In 2016, 86% of marketers used influencer marketing in some capacity, 94% of whom found it effective, according to a recent Linqia survey of 170 marketers. As a result, marketers are doubling down on their influencer marketing efforts in 2017, increasing their budgets to include the tactic as a strategic piece of their overall marketing mix. Influencer marketing exploded in 2016, but it will be all-encompassing in 2017. Are you

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