You probably know that word-of-mouth is one of the most valuable forms of marketing out there: It’s been shown to influence 20 to 50 percent of all purchasing decisions. After all, potential customers are much more likely to be receptive to recommendations from a person they respect and trust than to ads or other corporate messaging. In the new world of digital relationships, word of mouth extends well beyond recommendations
Earlier this week, we reported that Instagram was looking to push mid-roll video ads into Stories content. Today, the platform has confirmed this addition, while also announcing new business tools for Stories content. Here’s what’s been announced. Stories Growth First off, the numbers – along with the launch of new features, Instagram’s also updated their daily active user count for Stories, which they hadn’t reported on since releasing a DAU
TORONTO — The Boston Celtics brought a brand of hard-nosed, playoff-style basketball to Air Canada Centre on Tuesday night. DeMar DeRozan and the Toronto Raptors were more than up for the challenge. DeRozan scored 31 of his season-high 41 points in the second half as Toronto came back for a 114-106 victory in front of a sellout crowd of 19,800. Jonas Valanciunas added 18 points and a career-high 23 rebounds
In the history of the tea industry, Teabox is the only company to have reached more than 100 countries globally in the span of four years. Teabox is a global direct to consumer e-commerce tea company founded by Kaushal Dugar in 2012. Without having a physical store, Teabox reached this feat through word of mouth of happy customers, digital and social marketing. Rated as one of the hottest startups in
![Instagram, Snapchat, Facebook, Twitter, Pinterest - 2016 Social Media Highlights [Infographic]](http://maherjaber.com/wp-content/uploads/2017/01/Social-Media-Marketing_advertsing-Trends_-685x387.png)
2016 was jam-packed with social media news and tech developments – from the launch of Instagram Stories to Facebook Live 360 Videos, there was plenty to talk (and blog) about. Here’s an infographic-timeline, prepared by Adaptly, that scratches the surface of many social media happenings that graced our social feeds and blog posts in 2016. This post originally appeared on Irfan Ahmad’s blog. Article Written by Ifran Ahmad of Social Media Today
Visual content is a key element to your social media marketing strategy. In fact, content with relevant images gets 94% more views than content without relevant images and receives more social shares. This statistic is for real, proving that having a visual content plan is vital to attracting qualified prospects to your funnel in generating leads and increasing exposure. And with over 600 million active users, Instagram is now a
ZURICH — FIFA will expand the World Cup to 48 teams, adding 16 extra nations to the 2026 tournament which is likely to be held in North America. President Gianni Infantino’s favoured plan — for 16 three-team groups with the top two advancing to a round of 32 — was unanimously approved Tuesday by the FIFA Council. It meets Infantino’s election pledge of a bigger and more inclusive World Cup
NEW YORK–(BUSINESS WIRE)– Revlon announced today that Gwen Stefani, singer and international fashion icon, is joining the Revlon family as the newest Global Brand Ambassador. Gwen, a three-time Grammy Award winning singer, songwriter, fashion designer and entrepreneur, will be representing the trend-setting beauty brand in global campaigns beginning this year, featuring Revlon’s empowering Choose Love™ message. Gwen, an inspiration to many by openly choosing love in her own life, is
Popular opinion says that 2016 was a tough year we should all be glad to see the end of, but the reality is that it wasn’t all bad. Social media had a fine year, with some truly spectacular bright spots. So, believing it’s better to light a candle than curse the darkness, I’d like to highlight a couple of inspiring 2016 success stories in the world of social media campaigns. May
If you’ve noticed that your social media posts recently seem to be reaching fewer followers, you aren’t alone. It’s reported that large brands who post via Facebook reach as little as two per cent of their audience, meaning just one in every 50 of their own followers. No, this isn’t part of some grand conspiracy. More content than ever is being shared — photos, gifs, videos and more — and
