Get the most out of your influencer campaign image: http://cdn.business2community.com/wp-content/uploads/2017/01/TAKE5_2.png.png Sometimes when we run amazing influencer campaigns for brands, we find ourselves at the end wondering…where does the content go? Marketers frequently understand the benefits of having influencers create and share about brands on their personal channels– to get the amplification– but they can fail to realize the opportunities for repurposing that influencer-created content after the campaign has ended. We

Continue reading…

  Transitioning from simply connecting people to building business ecosystems, social media platforms are wooing brands with various offerings and metrics. And brands are having a field day! How is social media moving the dial for businesses and influencing the marketing strategy of most brands?  It is no surprise that our timeline on social media — Facebook, Twitter, Snapchat or Instagram — is usually sprinkled with heavy doses of sponsored

Continue reading…

UFC fighter Ronda Rousey announced she would take time to contemplate her future in the sport after Amanda Nunes knocked her out in 48 seconds at Friday’s UFC 207 in Las Vegas at the T-Mobile Arena. SHARE TWEET Rousey spoke about her pending decision in a statement to ESPN on Saturday, per Ramona Shelburne: I want to say thank you to all of my fans who have been there for me

Continue reading…

TORONTO – Even if Aaron Sanchez‘s agency change doesn’t seriously impact the Blue Jays in the short term, the decision’s noteworthy because of his rising stature in the game and the franchise’s history with baseball’s best-known agent. Sanchez’s move to the Boras Corporation, first reported Tuesday by Sportsnet’s Hazel Mae, was viewed by some in the industry as a power move because Scott Boras has a reputation as an aggressive,

Continue reading…

If you’ve been thinking about giving something away in order to gain new followers and boost organic promotion, a social media contest may seem like the perfect solution, and it can be a great way to get noticed, when done properly. The real key to success, however, is in maintaining the new followers you generate during the contest. To do that you’ll need engaging content that offers value to your readers on

Continue reading…

The amount of time people spend on social media is constantly increasing. Teens now spend up to nine hours a day on social platforms, while 30% of all time spent online is now allocated to social media interaction. And the majority of that time is on mobile – 60% of social media time spent is facilitated by a mobile device. The social media platforms themselves are evolving their tools and options to further attract and engage new audiences

Continue reading…

The Meridian Canadian Open is set to kick off the 2017 portion of the Pinty’s Grand Slam of Curling season. Sixteen of the top men’s teams and 16 of the top women’s teams from around the world are ready to square off in the fourth event and third major of the series with a $250,000 purse and valuable points up for grabs in the chase for the Rogers Grand Slam

Continue reading…

MONTREAL — The Canadians owned the puck most of the night and dominated the shots 41-19, but there were some tight moments in their 5-3 win over the Czech Republic. The Czechs took the first-period lead and tied it 2-2 in the second before Canada pulled away on a pair of third-period goals from Julien Gauthier to win the quarter-final at the world junior hockey championship on Monday night. Canada

Continue reading…

At Twitter’s recent #WhatsNext event – in which they outlined the future developments coming for the platform – the company’s VP of Ad Development John McFarland noted that they were working on 360 video, saying that they had something in development which was “better than what we’re seeing today” in regards to 360 content. Today, we have the first vision of that product, with Twitter announcing that live 360 videos are now

Continue reading…

According to a recent survey, 85% of financial advisors use social media for business. 80% of these “social advisors” gained new clients resulting in nearly $5 million in average asset gain directly attributable to social media use. 85% also said that social media shortened the selling cycle. For these advisors, social media is no longer an option, but a proven tool used to gain new business and to build closer

Continue reading…