Category BrandFIT Inc.

World Junior Hockey Championships 2017: Dates, Schedule, Teams, Bracket and More

The World Junior Hockey Championships features the best young hockey players in the world. Hockey fans who want to see future NHL and Olympic stars will make it a point to watch this tournament, which will be played in Montreal and Toronto from December 26 through January 5. Teams from 10 nations are featured, with the favorites hailing from the home nation of Canada, even though the team does not

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Breaking down the split between Blue Jays, Encarnacion

TORONTO – Don’t be surprised that Edwin Encarnacion is gone. Sure, that Cleveland ended up his new home is certainly unexpected, and that he didn’t better the $80-million, four-year offer tabled to him by the Toronto Blue Jays last month is eyebrow-raising. But the ultimate outcome – Encarnacion leaving the team on which he emerged as one of the game’s top mashers to sign with another club – was determined

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How This Influencer Is Disrupting Social Media With Purpose-Driven Content

His name is Jerome Jarre, and he’s turning social media influence into smiles, solar powered light and empowered youth. 65 days until 20,000+ global leaders come together for SMW February Conference. Learn more.   Likes, followers, subscribers, Insta-fame, quick money. While these concepts are relatively new, their power to turn your life and career upside down is undeniable. Social media is no longer just a form of self-expression, now it’s

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The 12-Step Process to Building a Powerful Social Campaign

Social media marketing is not just throwing a handful of darts and seeing what sticks. It’s calculated, strategic and methodical. And while the process isn’t perfectly formulaic every single time, there are some basic steps that apply in nearly every situation. 12 Steps to a Strategic Social Campaign This week on the BuzzPlant Blog, we’re excited to share with you a 12-step process that very closely mirrors how we work

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5 Canadian players to watch at world juniors

Forward Dylan Strome, D-man Noah Juulsen, goalie Carter Hart in spotlight Finland turned heads at last year’s world junior hockey championship when it eliminated Canada in the quarter-finals and dominated the scoring race as future NHLers Jesse Puljujarvi, Sebastian Aho and Patrik Laine finished 1-2-3 in leading the tournament hosts to their second gold medal in three years. Mitch Marner was the top Canadian scorer with six points on four

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5 platform products that tanked in 2016

New platform products always get hype whenever they debut, but they’re not always adopted. “While social networks are constantly bringing to market products that ultimately fail, it is this failure that is critical to innovation and growth,” said Jeff Kauffman, media group head at The Richards Group. “We learn from failure.” That said, let’s learn from failure by examining some platform products that failed to catch on in 2016. Twitter

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How Our Brain Processes Different Kinds of Content [Infographic]

        Marketers often talk about getting inside the heads of their consumers, though it may be more useful to talk about getting inside their brains, an infographic from MainPath Marketing shows. Think of it this way: Getting inside your consumers’ heads involves understanding likes, dislikes, and how they feel about your brand. Getting inside your consumers’ brains means exploring how your content influences and engages consumers—how they interpret the

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9 Ways to Upgrade Your Content Marketing in 2017

“Content is king.” “Everyone’s investing in content.” “Content marketing is the only type of marketing left.” We’ve all heard these sound bites. But what do they really mean? I don’t know. What I do know is that the content marketing industry is growing and maturing at a fast pace. As more people (both as brands and agencies) pursue content in earnest, more content is produced. Some of it’s good, but

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Yahoo dumps travel assistant chatbot after just 6 months

Dive Brief: Yahoo’s travel assistant chatbot Yahoo Radar has been completely killed off within six months of its launch, according to Fortune. Users who open the app are given a message to simply delete it, as well suggestions for a list of other Yahoo apps they might be interested in. A company spokesperson said the artificial intelligence technology and “learnings” from the app will be applied to other Yahoo products like

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NFL fines Giants $150,000, McAdoo $50,000 for walkie-talkie

EAST RUTHERFORD, N.J. — The NFL has fined the New York Giants, coach Ben McAdoo and moved the team’s fourth-round pick in next year’s draft to the end of the round because the rookie coach used a walkie-talkie for about five plays during the fourth quarter of a game against Dallas a little more than a week ago. The league notified the Giants on Tuesday that the franchise was fined

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