Category BrandFIT Inc.

First-place Montreal Canadiens happy, but also wary

Goalie guru Stéphane Waite was talking about his protege, Montreal Canadiens netminder Carey Price, but the thought applies more generally: Success is fragile, so it’s best to focus on the now. The Habs’ fortunes feel less shaky than a year ago, precisely because Price’s various ligaments are firmly attached to the right places and in the correct number of pieces. But this is a club that refuses to bask in

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Global marketing helps Toronto penthouse set price record

8 CHARLOTTE ST., Ph. 2, TORONTO ASKING PRICE $2,650,000 SELLING PRICE $2,652,500 TAXES $13,477 (2016) DAYS ON THE MARKET Four LISTING AGENT Rizwan Malik, Sotheby’s International Realty Canada The Action: The global marketing campaign for this three-bedroom penthouse resulted in just six showings as some buyers abroad couldn’t make it into town before an early visitor made a multimillion-dollar offer. It set a record price for the building and surrounding

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Instagram Reaches 600 Million Users, Growing Faster Than Ever

2016 has been Instagram’s most disruptive year to date. In terms of major announcements, they introduced their feed algorithm back in March, their Snapchat-cloning ‘Stories’ feature in August and live-streaming just last month. But in amongst those bigger additions were smaller, yet equally significant, updates and tools. These include the addition of business profiles, the ability to save posts as drafts, comment filtering, zoom, shopping tags, a re-designed color scheme

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Video Content Will be King in 2017

2017 is looking like it will be the year of video. Statistics show that in 2017 online video will account for 74% of all web traffic and by 2019 video will account for 80% of all global internet traffic. image: http://cdn2.business2community.com/wp-content/uploads/2016/12/vid-1.jpeg-166.jpg Video provides higher engagement with content, stronger consumer attention and it improves your SEO. In fact, according to Comscore, using video on your website can increase the chance of

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Canada makes final cuts from WJC selection camp roster

BOISBRIAND, Que. — The dream of playing in the world junior hockey championship is over for five players cut from Canada’s team on Wednesday night. Goaltender Michael McNiven of the Owen Sound Attack, defencemen Guillaume Brisebois of the Charlottetown Islanders and Samuel Girard of the Shawinigan Cataractes, and forwards Sam Steel of the Regina Pats and Zach Senyshyn of the Sault Ste. Marie Greyhounds got the bad news from Hockey

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Real Madrid advances to Club World Cup final

YOKOHAMA, Japan — Real Madrid beat Mexican side Club America 2-0 to reach the Club World Cup final on Thursday and extend its unbeaten run to 36 games. Karim Benzema and Cristiano Ronaldo each scored to help the European champions reach the final on Sunday, when they will face Japanese champions Kashima Antlers. Benzema took a pass from Toni Kroos and beat Club America goalkeeper Moises Munoz with a superb

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The year of the #sponsored post

Social influencers proved to be one of the most essential — and controversial — marketing tactics of 2016. Where are they going next? Influencer marketing proved in 2016 that it could move beyond the niche. Brands facing both a growing consumer indifference to traditional messaging and a need for better social outreach increasingly saw influencers as essential digital ambassadors with built-in, loyal audiences. More marketers than ever are now leveraging influencers,

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5 Truths About Social Media Marketing You Need to Hear

Few careers are as fun and frustrating as social media marketing. Despite how fast technology is changing, social media marketing is still young and misunderstood. Some people think that Facebook and Twitter are magical marketing worlds where everything goes viral. This is definitely not true. Here are five truths about social media marketing that may not be warm and fuzzy, but you need to hear. 1. It’s Not Magic There’s this weird misconception

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Olympic swimming star Penny Oleksiak named Canada’s athlete of the year

TORONTO – You could excuse Penny Oleksiak for being a little distracted during her high school law class on Tuesday. After winning four Olympic medals last summer in Rio, she knew she was in the mix for the Lou Marsh Trophy as Canada’s athlete of the year. Oleksiak’s teacher let her check her phone during class and the 16-year-old swimmer eventually got the news she was looking for. Oleksiak was

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Don’t count on NHL players at 2018 Olympics just yet

NHL team owners are wary of the league’s participation in the 2018 PyeongChang Olympics. According to NHL.com, the cost of sending players to South Korea and scheduling issues for the 2017-18 season are the main reasons for reconsidering the league’s commitment. NHL players have been to the last five Winter Games. Commissioner Gary Bettman said a decision will need to be reached by next month in order to accommodate the

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