Category Global Events Inc.

Blue Jays To Announce New Brand Campaign for 2017 Season

JAYS FROM THE COUCH HAS BEEN GIVEN ADVANCED NOTICE ON THE TORONTO BLUE JAYS NEW BRAND CAMPAIGN BEING ANNOUNCED NEXT WEEK With Spring Training well underway, baseball fans are paying very close attention to the players they will be cheering for this Summer. With a little more than three weeks to go until the start of the regular season, the Blue Jays organization will introduce a new rally cry for

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Diddy Plans Social Media Campaign For The Late Notorious B.I.G.

For the 20th anniversary of the death of Notorious B.I.G., Diddy has some big plans to celebrate. Diddy has launched a social media campaign to honour the influential rapper. The 47-year-old hip-hop star has invited his followers to rap their favourite Biggie verses and post it on social media with the hashtag #WeMissYouBIG. Diddy says the clips will get chopped up and edited into “something special.” Diddy shared a highlight

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International Women’s Day: 6 of the best campaigns empowering women

We round-up all the brand activity around International Women’s Day that looks to inspire, celebrate or support women and girls. P&G launches corporate #WeSeeEqual campaign to fight gender bias In honour of International Women’s Day, Procter & Gamble (P&G) has launched a new corporate #WeSeeEqual campaign aimed at uncovering gender bias. The campaign is running on YouTube, Facebook and Instagram and features a video showing men, women, boys and girls

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#GoSponsorHer social media campaign aims to put more women in senior roles

Canada’s business leaders are joining a new social-media campaign aimed at promoting more women in senior roles, publicly pledging to champion a woman in her career and challenging other executives to participate. The #GoSponsorHer campaign asks top executives to name a woman they will help support publicly, post the pledge on a social media site such as Twitter or Facebook and then publicly “tag” two or three other senior leaders

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YouTube ranks the trailers of Oscar nominated movies, revealing which ones generated the most buzz

YouTube has ranked the most popular Oscar movie trailers, democratising the vote – if it was decided by how many people tuned in to the trailer. Trailer views are regarded as barometer of the success (or failure) of a movie’s marketing campaign, a vital component to any Oscar push. Google’s video platform compared the performance of the nine Best Picture nominated movies, La La Land, Arrival, Hacksaw Ridge, Lion, Fences,

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YouTube Will Stop Playing 30-Second Ads You Can’t Skip

YouTube will no longer play unskippable 30-second ads beginning in 2018. Google is changing the approach to its video service’s advertising, electing instead to focus on shorter, more engaging formats, according to The Verge. “We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both

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SoundCloud makes further steps into programmatic with Rubicon Project deal

Music streaming platform SoundCloud has struck a deal with Rubicon Project to automate its audio and video ad inventory as it looks to bolster its programmatic offering and better monetise its content. It means brands will be able to tap into SoundCloud’s audience in real-time using a range of targeting capabilities including first-party and content-level targeting. Advertisers will also be able to take advantage of SoundCloud’s audience insights to target

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Claude Julien appointed head coach of the Canadiens

Michel Therrien relieved of his duties MONTREAL (February 14, 2017) – Montreal Canadiens general manager, Marc Bergevin announced Tuesday the appointment of Claude Julien as the Club’s new head coach. Michel Therrien has been relieved of his duties. “I would like to sincerely thank Michel for his relentless work with the Montreal Canadiens over his eight seasons behind the bench, including the last five seasons when we worked together. The

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Starbucks China enables social gifting via WeChat to brew up sales

WeChat’s 846 million users can pay for a Starbucks digital gift card through the app’s Wallet function. The “say it with Starbucks” social gifting campaign is billed as a “pioneering online-to-offline innovation” and positions Starbucks as the first retail brand to “bring to life a locally-relevant social gifting experience in China.” Domestic WeChat users will be able to select from a curated selection of Starbucks-branded gifts from the Starbucks China

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Jordan Spieth strolls to easy win at Pebble Beach

Texan plays final 28 holes of tournament without a bogey. PEBBLE BEACH, CALIF.—Jordan Spieth kept it simple Sunday and won the AT&T Pebble Beach Pro-Am for the ninth PGA Tour title of his young career. Spieth started with a six-shot lead and no one got closer than three all day. He putted for birdie on all but one hole and closed with a 2-under 70 for a four-shot victory over

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