Category Global Events Inc.

Pepsi Debuts Global Campaign For UEFA Sponsorship

Now in its second year as a sponsor of the Union of European Football Associations (UEFA), Pepsi has launched its first global campaign based on a “Moments” creative platform. The #PepsiMoment campaign, which features football/soccer stars Sergio Agüero, Alexis Sánchez and Vincent Kompany, looks to build on and associate the Pepsi brand with fans’ excitement in the lead-up to the UEFA Champions League Final on June 3 in Cardiff, Wales. Taglined

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Discover Los Angeles Focuses On All The Feels In Global Brand Campaign

In a break with the traditional tourism advertising formula, Discover Los Angeles – the official destination marketing organisation for the City of L.A. – isn’t selling the city in its latest global brand campaign, which debuted in the United States on Super Bowl Sunday. Instead, it’s selling the feeling of the city. The new campaign, developed by award-winning Los Angeles shop Mistress- founded by Aussie expats Damien Eley and Scott Harris

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Nordstrom taps Petra Collins for spring brand campaign

Department store chain Nordstrom is showcasing this season’s looks for men and women through a female lens. Nordstrom’s effort, which broke Feb. 6, was shot by 24-year-old Canadian photographer Petra Collins and features a cast that is diverse in age, ethnicity and experience. The artist’s youthful perspective, seen in her snaps of authentic millennial moments, was chosen to portray a sense of newness reflected in both changing fashion and time of year.

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Brands That Won This Year’s #SuperBowl

Twitter lights up during live moments and the Super Bowl is when attention shifts to the platform unlike any other live moment. This year, fans sent more than 27.6 million Tweets globally about #SB51 during the live telecast on @NFLonFOX (including pre- and post-game conversion). Brands and consumers flock to see “what’s happening” on the field, during the halftime show stage and, of course, those highly anticipated commercial breaks. During

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Executing Global Influencer Campaigns

Unlike traditional media, social media is not bound by geographical barriers and is, therefore, capable of reaching a much bigger audience than most other forms of advertising. According to one study, influencer content delivers an ROI that is 11 times higher(!) than traditional forms of digital marketing. It’s a big world out there and with business globalization, world market share becomes increasingly more obtainable. As we go about our day, it can

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Halladay plans to get back into baseball, possibly with Blue Jays

TORONTO – He’s not yet sure where or in what capacity, but Roy Halladay intends to work in baseball again soon. The 39-year-old, whose upcoming induction to the Canadian Baseball Hall of Fame was announced Thursday, says he expects to be working for a big league team this spring. And who knows, it could be the Blue Jays.  “I do have plans to get back into baseball,” Halladay told reporters

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L’Oréal commits to more digital marketing spend

L’Oréal is strengthening its marketing with a greater investment in digital, the chief digital officer at the world’s third-biggest advertiser has said. Lubomira Rochet said that investment in digital channels, which accounted for 30% of L’Oréal’s total media spend in the first half of 2016, was due to rise this year. Over the same period in 2015, the share was 25%. She told Campaign that L’Oréal is adopting a strategy

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Lady Gaga is the star of Tiffany’s debut Super Bowl ad

Luxury jewelry retailer Tiffany & Co announced Tuesday that Lady Gaga will be starring in its Super Bowl ad. It will mark the first TV spot from the jewelry company in 20 years and the first time it has ever broadcast a Super Bowl ad. Tiffany has designed and produced the Super Bowl winners’ trophy since 1967. The spot will air just before the Lady Gaga goes on stage for

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Mercedes reveals new agency model and brand strategy with spring campaign launch

Mercedes-Benz will launch a global spring campaign by the brand’s custom agency, Antoni, promoting its new range of compact cars. Jens Thiemer, vice-president marketing Mercedes-Benz Cars, told Campaign the campaign is a product of both the brand’s new global agency model and refocused brand communications strategy. The content-driven, storytelling-style campaign, which will launch in spring this year, aims to portray “what advertising might look like in the future” and will feature US Rapper

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​All signs point to NHL skipping 2018 Olympics

There is little interest among NHL executives to send players to the 2018 Olympics in Pyeongchang, South Korea. NHL commissioner Gary Bettman said the issue was not even on the Board of Governors’ agenda when they met Saturday in Los Angeles, where the league’s All-Star festivities are being held. “The issue of the Olympics got about 10 seconds of discussion,” Bettman said. While the NHL has been an Olympic participant

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