Microsoft’s offer this week to acquire business social network LinkedIn for $26bn highlights the continued importance of communication platforms in the digital age – as well as the challenges they face. As we describe in our report Digital Economy 2025: The Future of Communications, enabling communication will remain fundamental to the digital service provider (DSP) role, but earning money directly from communications services will continue to be a challenge over the coming

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Toyota aims to bring greater connectivity to its vehicles throughout the world using a uniform data communications module (DCM) Toyota Motor Corporation (TMC) and KDDI Corporation (KDDI) have partnered to establish a global communications platform. The platform will enable the operation of communications networks throughout the world to support car connectivity. Toyota aims to bring greater connectivity to its vehicles throughout the world. To do so, a broad-reaching, robust communications

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Ahead of the weekend, tyntec — a telecom-web convergence company — issued the results of its survey conducted in partnership with Ovum, which uncovers new trends in how consumers utilize various communication channels to interact with customer service agents and opportunities for enterprises to enhance mobile customer engagement. The report, “Customer engagement shifts to mobile messaging,” reveals customers prefer to interact with customer service agents using different communication channels depending

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“Globally, advertisers that opt-in to the Audience Network can generate approximately 10% more incremental reach than using mobile News Feed alone.” It’s no secret how critical video has become lately in marketing and advertising, and Facebook is one of the biggest proponents of this trend. In fact, they seem to be pushing the trend forward single-handedly. To compete with other video tech companies, such as YouTube, there are two new

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Although consumers want brands to use social media as a two-way communication channel, the vast majority of businesses aren’t adhering to those desires, according to a study from social media management software provider Sprout Social. On average, businesses send out 23 promotional messages for every one consumer response. Social media is now the No. 1 way consumers interact with businesses. The research revealed that 34.5 percent of consumers turn to social

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 Loyalty marketing is a pervasive theme for many global companies and, at Ryder, officials view communication as its biggest evolution. “I would say the biggest evolution is communication,” Rich Mohr, VP & Global Product Manager for Rental Operations at Ryder, explained to Loyalty360. “It has become so clear to us at Ryder that customers’ expectations have changed, and if you don’t have an open dialogue with your customer base to

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Microsoft’s Geoffrey Colon says planners and brands need to adapt to this new world driven by changes in technology and user behavior. Geoffrey Colon is a communications designer who studies the intersection of marketing, technology, and popular culture. In addition to his work for Microsoft, Colon produces the “Disruptive FM” podcast, which he describes as the “marketing podcast for eccentric minds.” At Digital Now, a conference for association executives produced

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LinkedIn Recruiter allows hiring managers to search for candidates based on job traits, title, location, skills, companies that they’ve worked for, and schools they’ve attended. LinkedIn’s Recruiter app got a major makeover to help companies engage with the best talent pool anytime, anywhere. The Recruiter app allows hiring managers to search for candidates based on job traits, title, location, skills, companies that they’ve worked for, schools they’ve attended, and other

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When customers need help, they expect companies to offer it quickly and through multiple social media channels — but most companies aren’t set up to do that. Some companies increase their social media staff to offer live responses during big events like the Super Bowl or the Grammys, but then they return to predominately one-way social media or content marketing. Since 2013 the number of customers who expect a response

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Snapchat. Facebook. Netflix. Spotify. Kik. Which app best accommodates disabilities? Google’s new Accessibility Scanner tells us. If you haven’t heard the term “inclusive design” yet, you will soon. It’s a simple idea: By designing to accommodate people with disabilities, we can make products that are better for everyone. Just look at the typewriter, originally invented to help a blind person write letters. The idea is old, but the movement is

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