How And Why 13-24 Year-Olds Use Instagram

Instagram plays a significant role in the lives of Millennials and Gen-Z. As they learn about the world, discover their passions, connect with friends, and find more communities to tap into, they consistently rely on visual language and storytelling. Visual content dominates our screens today. In a post on Facebook’s IQ blog, Aria, a 22-year-old from Canada says, “People don’t really want to read through text all the time …

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Small And Medium-Size Businesses Can Now Use Pinterest’s Ad Manager Tools

The Ads Manager will now provide tools for bulk-editing campaigns, easier tracking of campaign success, and more seamless purchases of ads with credit cards to other advertisers on Pinterest, including SMB. Pinterest announced this week their plans to open the Pinterest Ads Manager to all small and medium-sized businesses in the U.S. based on the success that larger businesses have seen in the past year and a half. The Ads Manager

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Early spring games offer valuable hints on major Blue Jays questions

Even if the Toronto Blue Jays haven’t yet answered any of the big questions they faced entering spring training, a couple weeks of games offer valuable hints. Here’s how those questions are shaping up midway through March… Rotation battle The decision here will have repercussions up and down the pitching staff, and not only in 2016. Manager John Gibbons and pitching coach Pete Walker say Jesse Chavez and Drew Hutchison are

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Liquid Crystal Eye Glasses Can Change Their Optical Power In Real-Time

“The Deep Optics lenses work by incorporating a layer of transparent liquid crystal that can be changed by an electric current”. This story was originally published on Popular Mechanics. A company called Deep Optics is working on new high-tech eye glasses that can change their focus in real-time, depending on distance and type of object. According to Popular Mechanics, “The Deep Optics lenses work by incorporating a layer of transparent

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Bringing Brand Strategy to Life with Typography

“In an age in which every brand touch-point is under the microscope to find opportunities for optimization, it’s only natural to start with typeface. As the voice of the brand, typeface can bring brand strategy to life through every written message.” At the Transform Conference in New York City, I attended a session entitled “Bringing Brand Strategy to Life with Typography” and presented by Fabio Haag, creative director of the type foundry

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The Case for Developing Communication Skills in Managers: More Engagement, More Profits

In a recent poll conducted by ATD, learning executives pinpointed one of the most important talents for managers to possess: communication skills. In fact, 83 percent of respondents indicated that communication is THE most important skill area related to managerial success. Other top-rated skills included engagement, listening, collaboration, and accountability. In the context of ATD’s poll, communication is defined as the exchange of information and feedback between managers and their

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Is Social Media Marketing Still Relevant?

Since the advent of social media, brands have been scrambling for ways to engage fans and monetize from their expressed fandom. More than one billion people are on Facebook, the world’s most popular social media platform, while billions of others are on Twitter, Instagram, YouTube, Tumblr, and so on. With social media as popular as ever, you would think marketing on social media would be a walk in the park.

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Dubai will host the World Future Sports Games in 2017

Robotic athletics and drone racing are on deck. Apparently, the World Drone Prix was just the tip of the robotic sports iceberg. Dubai has announced that it’s holding the World Future Sports Games, a broader competition, in late December 2017. The tech-focused event will include drone races as well as “robotic swimming, running, wrestling and car racing” — basically, it’s the Olympics for automatons. If it’s successful, the plan is

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Four Ways to Increase Brand Awareness

Some brand names like Coca-Cola, Band-Aid and Kleenex have become so well known that they have replaced generic terms for similar products in the English language. Just think about it, in a fast food restaurant, do you ever ask for a cola or a Coke? For a brand to become an eponym is the pinnacle of branding, and while you may not achieve this status with your business (although it

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5 Reasons Why Influencer Marketing Shouldn’t Be Ignored

Since influencers mostly reach out to consumers through social networks, influencer marketing becomes a crucial addition to any successful marketing strategy. A study by Tomoson revealed that influencer marketing is the fastest-growing channel for acquiring new customers. It clearly beats other channels, including email marketing, organic search, and paid search. More and more businesses are beginning to realize the power of social influencers over traditional advertising. In this article, I’ll

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