Instagram is planning to launch some new features in the coming months that offer specific profiles for businesses resembling Facebook’s Pages. According to Re/Code, an Instagram spokesperson revealed a plan in the works to release several new features that would make the company’s advertising strategy look a lot like Facebook’s. Specifically, the company plans to launch some new features in the coming months offering specific profiles for businesses resembling Facebook’s

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An ever changing media rights landscape, real estate-driven deals, and more publicly traded assets. That’s how a panel experts described their collective take on the future of the sports business during a discussion at the MIT Sloan Sports Analytics Conference in Boston this past weekend. Speaking to a big crowd that largely wanted to know whether the ballooning rights fees paid by networks to teams and leagues in recent years

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“You miss 100% of the shots you don’t take.” – Wayne Gretzky Their names stand alone. Tiger. MJ. Elway. Magic. Serena. Hawk. To look at the list, you’d think they have just one obvious thing in common. They’re sports superstars, of course. What floats to the top here is that professional athletes and entrepreneurs have a lot in common. They’re competitive, they’re passionate, they don’t give up, and they do

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God forbid you act like the game is any fun in a sport that actively tries to keep its players from being entertaining. The NBA is the only pro sports league that seems to understand that. So, Goose Gossage is back in the news. Asked the Hall of Fame reliever about Aroldis Chapman, the Yankees reliever awaiting a 30-game suspension after a domestic violence incident, and Goose had some thoughts

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Rarely do we experience a story that teaches us truly valuable lessons, grounded in solid decision-making, which makes us rethink our perspective and seed valuable insights. Great Big Story exemplifies how to build a content strategy informed by data and social media, successfully. Chris Berend, Vice President for Global Video Development for CNN and Co-Founder of Great Big Story, and Khalil Jetha, Director of Audience Intelligence, Great Big Story, introduced

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These consumers spend an estimated 18 hours per day surrounded by content channels, which explains why 45 percent of Millennials say they aren’t interested or compelled by traditional content marketing. The average Millennial consumer is so overwhelmed and inundated with marketing messages on a daily basis that it’s hard to penetrate their thick skin and actually engage in meaningful ways. These consumers spend an estimated 18 hours per day surrounded

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The NHL has concluded that rape allegations made against Chicago Blackhawks star Patrick Kane were “unfounded” after completing its own review of the case. The league issued a statement Wednesday saying it considers the matter “closed.” Kane met with NHL commissioner Gary Bettman on Monday in New York City for what the league called the “final stage” of its review. The NHL cited the decision by prosecutors not to pursue charges against

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As a brand or organization, there’s a certain way to direct message someone that is effective if done in the right manner. Here are four ways you can effectively direct message someone as a brand. I was reading a few marketing and social media blogs recently and came across an interesting article discussing whether or not you should direct message individuals as a marketing strategy. Yes. It’s a direct contact to

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Consumers have trust issues with brands. They are skeptical of brand messaging and instead turn to peers to inform their purchase decisions. Consumers want honest relationships with the brands they support. They reward the companies that communicate honestly about their products and shun those that do not. Nearly two-thirds (63 percent) of global consumers claim that they would buy from a company that they consider to be authentic over all

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International Women’s Day was Tuesday. So as with most things dealing with the celebration of women’s accomplishment and the issues women continue to face in terms of equality, this column is a day late and likely a dollar short. The hope remains that words on paper may make a difference. The sad reality is when it comes to gender equality and more to the point getting anyone to take action

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