Leveraging your online marketing strategies with social media can do much more than just elevate your customer base. Over time, you start to develop a sense of branding, after which your audience synonymously sees your product as a brand. That being said, in order to get to that point, you need to follow a set of rules; five of which are listed below and are the ones that absolutely matter!
I have taken some ribbing over past versions of my summer reading list by some who felt it was too much like work, that it should be lighter and provide a break from some of the more challenging titles I have suggested in the past. This year’s list attempts to broaden its offering by tapping into a number of different business book categories. This year’s list includes books that inspire
Marketing is the art of getting people to take a desired action. Common desired actions for online marketing include purchasing a product, donating money, sharing a link on Twitter, or signing up for an email list. Marketing shares this definition with the word “persuasion” which, to a large extent, means that great marketers are masters of persuasion. Marketers succeed when they get people to take a desired action, but without
The House of Representatives voted by acclamation Tuesday to permanently extend the Internet Tax Freedom Act. In place since 1998, the law prevents taxes on email and Internet access services, and Web users have never needed it more to prevent a multibillion-dollar avalanche of new fees after its scheduled expiration on Oct. 1. The Internet is the quintessential instrument of interstate and international commerce. And it needs Congress to protect
Small-business owners face a massive challenge when it comes to marketing their companies and products. Without the proper tools or experience, they can end up spending large budgets with no guaranteed return. The typical customer sees countless ads every day, across a huge array of channels. The chances of a small business successfully cutting through that noise are slim. The way small businesses thrive is through relationships, and influencer marketing could
Influence marketing is often thought of as a relatively new concept—it is not. Influence marketing is a variation of the celebrity endorsement, a concept that pre-dates the athlete on the Wheatiesbox. Influence marketing in the digital age has a great deal in common with the celebrity endorsements we are all familiar with. The differences are not profound. Choosing the right athlete for the Wheaties box is not substantially different from
Could your Twitter marketing use some help? Knowing your audience is key to any successful marketing campaign. This is especially the case with social media marketing, where businesses face stiff competition and short attention spans. Now, Twitter is offering an easy way to improve your Twitter marketing campaigns. The company unveiled its new audience insights tool, which helps marketers gain a better understanding of their Twitter audience and better target
Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. The idea is that if you take the time to identify and build relationships with those influencers, you can leverage them to build your credibility.That, in turn, can help move your buyers down the path to