Event sponsorship: How to build brand value

Sponsorship – whether of a sports team or event, a conference or a concert – can be an effective way to build brand presence and awareness for the overall benefit of your business. And it’s not only an option for larger companies. Sponsoring a smaller event, especially if your broader activation strategy is clever, can deliver an excellent return on investment. But how can you do it successfully? First, and

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Using emojis can increase understanding in communication

A surprised face smiley, blushing smiley, baby emoji and heart-eye emoji stared at me. It was a pregnancy announcement from one of my friends. And she shared her happy news via a text message without words, instead using little images or icons called emojis. Emoji is an anglicized Japanese word meaning “picture character.” They were first created in the 1990s for the launch of the world’s first mobile Internet platform

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We Have More Creative Capacity At Our Fingertips Than Ever Before

In a session at SMW New York about using mobile technologies to enhance creativity, we heard from Andrew Jarecki (Director of HBO’s “The Jinx” and Founder of the app KnowMe), Wilson Kriegel (Chief Business Development Officer & GM of PicsArt), Morgan Murphy (Producer and Writer), and Niklas Lindstrom (Head of Interactive Production for Droga5). The session was moderated by Toby Daniels (Founder & Executive Director of Social Media Week). Andrew

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From Personal Pics To Works Of Art: Using PicsArt To Create And Share Beautiful Imagery

Carter Gibson, Senior Community Manager of PicsArt, wants to teach everyone how to make our pictures look good enough to share. PicsArt is all about “Capture. Create. Share,” instead of the usual capture and share routine. This year, 78.8% of all photos will be taken on mobile phones. Carter suggests that we think of our phones as a blank canvas, which can be intimidating. To get started, inside the app

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Three marketing takeaways from ‘Downton Abbey’

Amidst “Downton Abbey’s” reunions, unveilings and relationship remedies, a few marketing lessons emerged. The final episode of PBS’ acclaimed series aired Sunday. Though the beloved show had its fair share of goodness, darkness and surprises, the endnote was optimistic, and most characters were given decent—if not joyful—endings. Instead of bidding farewell to the Crawleys, continue their story by using these marketing and PR takeaways: 1. Adopt a moral compass. The

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Cheating or naivety? Maria Sharapova and the suffocating pressure of elite sports

That familiar putridness has returned for sports fans. A fusion of shock, cynicism and confusion gnaws after Maria Sharapova’s bombshell on Monday night. The five-time tennis Grand Slam champion and the world’s highest-paid female athlete announced that she had tested positive for the recently banned drug meldonium at the Australian Open this January. Sharapova took an unusual but proactive step of announcing the shock news at a media conference in

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Content Is Your Brand’s Most Essential Resource

Every February, Accenture Interactive launches their annual “state of content survey” to examine the emerging trends, greatest challenges, and key learnings from around the digital content world. Their latest report aims to solve the latest marketing hurdle, and why the operational side of content management is eating up a big chunk of marketing professionals’ time, despite heavy investments in managing the surge of digital content. Today, the modern digital marketing

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LinkedIn’s New Advertising Feature Will Help Marketers Reach More Targeted Audiences

LinkedIn’s new targeting feature for advertisers will allow businesses and marketers to use their own data and target demographics to reach audiences in more effective ways. LinkedIn Account Targeting is a new feature that just launched with the aim of improving the way marketers target their campaigns on LinkedIn – specifically through streamlining where Sponsored InMail and Sponsored Updates are seen. Using the LinkedIn Account Targeting service, marketers have the

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How To Make Your Event Seem As Amazing Online As It Does In Real-Life

“Getting people in the room increases conversion. We know this.” Ben Hindman, the CEO and Co-Founder of Splash, has spent years understanding the importance of events for customer acquisition. Before founding Splash, an experience marketing platform that maximizes event impact, Hindman ran events for Thrillist. He’s begun to see businesses using events in an interesting way, keeping cost per acquisition (CPA) low while maximizing impressions. In Hindman’s view, “Pizza is

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Biggest loser after Conor McGregor, Holly Holm upsets: the UFC

From his traditional perch at the side of the Octagon on Saturday night, UFC president Dana White could only watch as piles of millions burned in front of him. Holly Holm … choked out. Conor McGregor … choked out. A pair of the sport’s biggest and most bankable stars suffering stunning upsets, turning UFC 196 into a carnage of commerce. Suddenly a year of easy-to-make mega-fights became more complicated, from

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