How To Use Social Media With Your Corporate Social Responsibility Efforts

As a business, it’s time that you consider the role of social media and how it can help you grow your corporate social responsibility (CSR) footprint. Throughout 2015, we’ve seen hundreds of fantastic examples of successful corporate social responsibility (CSR) initiatives in a variety of different industries. And while every company approaches their CSR efforts differently, it’s clear that social media plays an important role in the success of these

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NHL hopes World Cup of Hockey can steal Olympics’ global hockey spotlight

A litany of VIPs, including NHL deputy commissioner Bill Daly and players association executive director Don Fehr, plan to gather in Toronto Wednesday to unveil the World Cup of Hockey “countdown clock,” so eager fans will know precisely how many days, minutes and seconds they need to wait until the event starts Sept. 17. Seriously, that’s actually happening. One might think that, with teams entering the stretch drive, hockey executives

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Movie stars, social media, and a shifting balance of power

Do the likes of The Rock, Vin Diesel and the Suicide Squad hold more clout than a movie marketing department now? In the past week or two, the big screen take on Baywatch has gone before the cameras, whilst Vin Diesel has been busying himself filming a belated, third xXx movie, The Return Of Xander Cage. It’s anyone’s guess thus far how either of these projects will ultimately pan out,

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Branding self- development: purpose gets personal

Maslow’s hierarchy of needs has long been the not-so-secret weapon of marketers and brand strategists, but can businesses convincingly make a play to help people achieve its upper tiers of esteem and self-actualisation? Rebecca Coleman examines the power of branding for the consumer self. We’re all used to the advertising promise of “buy this to be happier, get more friends, have more sex, be more successful”, but rarely does this

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Why Holly Holm opted out of Ronda Rousey rematch

Holly Holm heard all the business arguments in the wake of her stunning knockout victory over Ronda Rousey at UFC 193 in November. Conventional wisdom was that the smart route for the new UFC women’s bantamweight champion would be to hold out until next July and fight Rousey in a rematch at UFC 200 in Las Vegas, which would bring in a bigger payday than she ever could have imagined

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Vine Star And Entrepreneur Meagan Cignoli Discusses Influencer Marketing Campaigns

Meagan Cignoli has a unique set of skills. She’s a successful Viner, artist, photographer, business owner, and seemingly everything in-between. She recently sat down with SMW News to discuss her favorite branded work, her thoughts on the industry, and dispelled some noteworthy advice. Vine superstar and stop-motion extraordinaire, Meagan Cignoli, has had an extremely successful career and is still moving full steam ahead. She recently sat down with us to

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How BuzzFeed’s Scrappy And Unconventional Thinking Built Their Global Social Presence

Over the past decade, BuzzFeed has been able to successfully experience tremendous growth in social presence. Through strategic utilization of various social platforms, BuzzFeed was able to emerge as one of the largest social networks in media. Rachel Christensen, Managing Social Media Editor of BuzzFeed, mentions “for a long time, we thought we’d direct our Tumblr audience to BuzzFeed. At some point we realized that no matter how much our

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Why Sports Teams Are Not Being Sold

The U.S. sports team transaction market has been silent for quite a while. That’s odd given the world is awash with cheap money and turbulent equity markets have rich folks are looking for alternative investments. Yet, in MLB, no team has been sold since August, 2012 when San Diego Padres changed hands for $800 million. In the NBA, the Atlanta Hawks were acquired for $730 million last July, but that deal was

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How Social Media Marketing Is Set to Change in 2016

Hard to believe the first month of 2016 is nearly over (didn’t it just begin?) and even as I type this, tactics, strategies and options in the world of social media are changing. I know as a small business owner you’re not only on the lookout for the most effective use of your digital marketing dollars, you’re also looking to easily digest the latest offerings to see how they may

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Young Event Organizer Creates Opportunities for Young Volunteers

Since its establishment three years ago at the Royal University of Fine Arts (RUFA), the Reek Sai club has found volunteer work for many students. One who benefited significantly from the experience is Proum Chin Vicheth, who sensed as a freshman that volunteering would be repaid in future opportunities. Mr. Vicheth, now a 21-year-old fourth-year architecture student, has three years of volunteer job experience under his belt. He’s been busy,

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