If you want to see the impact that digital technology is having on traditional media, look no further than sports. Live sporting events are seen as the glue holding together the TV bundle, as they’re considered the only real must-see live viewing. But while sports may be key to keeping subscribers hooked into traditional TV, some bolder sports and media companies are looking to new sorts of services to keep
Thanks to the release of The Lego Movie, the Danish toy company looks set to extend its “brand connection” to generations of families, even further than it had before. But Lego is not the only brand that will be keen to maintain its currency by connecting with new and ever younger audiences across multi-channels. The much maligned Barbie Doll is still going strong in and out of the home, as is
In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly offers experienced tips on creating and implementing mobile marketing tactics that work. When you set about integrating mobile into your marketing plan, you should begin with the basics: the “who, what, and how” of your mobile strategy. And
Following an injury to lightweight champion Rafael dos Anjos ahead of UFC 196, Nate Diaz has been tapped as a replacement to step in and face Conor McGregor as the new main event on March 5 in Las Vegas. Following an injury to lightweight champion Rafael dos Anjos ahead of UFC 196, Nate Diaz has been tapped as the replacement to step in and face Conor McGregor in the new main event
Company cites mobile progress while board explores “strategic options. Right now, it has to be tough to be Yahoo CEO Marissa Mayer. Seen above in a 2015 photo, Mayer is under tremendous pressure from institutional investors who from the start have had unreasonable expectations and probably have not given the company sufficient flexibility to transform. It is being reported that Yahoo has “formed a committee of independent board members to explore
Shortly after Ohio National Guardsmen shot and killed four students at Kent State University in 1970, prompting demonstrations nationwide, a group of activists joined forces in Berkeley, California. Their goal: use art as a protest weapon. The Berkeley Political Poster Workshop quickly began churning out silkscreen prints that embodied the outrage against the perverse politics of the day, creating an estimated 50,000 posters using 600 individual designs, few of which
Ahead of Mobile World Congress, Zuckerberg hypes plan to connect the world using internet drones that communicate with lasers. Mark Zuckerberg is moving forward with his plans to connect the world to the internet through Internet.org, his philanthropic organization. One of the keystone projects is an ambitious attempt to spread connectivity to remote and under-serviced regions using giant internet drones. Tests are already underway. “I’m particularly excited by our progress
Rather than paying social media stars, business publication looks to simply connect marketers with experts Many advertisers and media companies are trying to tap into the growing power of influential social-media personalities to reach consumers and make money. Next up is Forbes, but the business publisher is flipping the model a bit on its head. Forbes isn’t looking to pull together a network of YouTube or Snapchat stars who are willing to incorporate
The Golden State Warriors reached 50 wins faster than any team in NBA history. Sounds nice. Doesn’t mean more than that to this group. With their eyes on more than regular-season records, the Warriors improved to 50-5 as Stephen Curry scored 36 points and Golden State bounced back after squandering a 23-point lead to beat the Atlanta Hawks 102-92 on Monday night. The Warriors eclipsed the mark set by the 1995-96 Chicago Bulls, who
Move over, Apple and Samsung. The next big smartphone might be from little-known Chinese brands such as TCL and OPPO. Along with other Chinese phone makers such as Huawei and Xiaomi, Chinese brands have surpassed Samsung in China and are encroaching on Apple’s turf. In the coming years, analysts forecast that these cheap Android phones with not-so-cheap features will likely attract more budget-conscious customers in Europe and even in Samsung’s
