Apple has announced iTunes will be absorbed into its three new entertainment apps: Apple Music, Apple Podcasts and Apple TV. It launched a number of new services at a star-studded event in March, signalling a change of direction for the 42-year-old hardware company. ITunes will not be disappearing completely – downloads will still be available in the sidebar of Apple Music, the app will remain and the platform will be
There’s never been a more exciting time to explore a career in content marketing. Here are the brands, from global companies to startups, that are offering amazing opportunities to make a huge impact in the space. It’s an exciting time to work in content marketing, and the possibilities for making an impact in the space seem endless. Not only have more and more brands made content an essential part of
As its parent company Facebook looks inward, Instagram wants to provide a window on the world through new sharing and Explore features. As Instagram continues its dominance in the market for brands and creators alike, they continue to tinker with their interface and elevate new features key to their growth. Here, we share some of their latest updates- and what they’ll mean for your experience on the app. “Explore” Expands
The Toronto Raptors transformation from forgotten team to one of the NBA’s most popular franchises reaches its final phase on Thursday when they make their first-ever NBA Finals appearance against the reigning champion Golden State Warriors. Led by superstar Kawhi Leonard and celebrity ambassador Drake, the Raptors’ championship run came after years of gradual on-court improvement that allowed Toronto to creep toward the forefront of the NBA landscape. A passionate,
Inbound, social media and content marketing are among the top in-demand skills in the marketing industry, revealed training provider HubSpot Academy. In a conversation with Marketing, HubSpot APAC marketing director James Gilbert said that marketing and marketing technology are evolving at such a rapid pace that anyone working in the industry simply cannot afford not to upskill. The desire to acquire skills seems to be particularly evident among marketing employees in Singapore,
Holding regular reviews with staff to understand how they feel about work or what can be improved, can not only offer deep insight into managerial blindspots, but also build rapport between the manager and the individual. Many have labeled millennials as strawberries that are easily bruised, or as narcissistic people who have unrealistic expectations and are hard to manage. Although there is a hint of truth to some of the
The first quarter has just come to a close, so perhaps now is a good time to examine your digital marketing strategy. Is the plan you created at the beginning of the year working? If not, it might be time for you and your marketing team to go back to the drawing board. After all, considering Pew Research’s finding that 9 out of 10 American adults used the internet in 2018,
Plus, check out a bonus tip about what not to post on social media at the very end. Social media offers a great opportunity to build your brand, increase engagement in authentic ways, show what your company is really about and totally screw things up. Case in point: American Apparel’s 2014 social media gaffe. To promote a July 4th sale, the company tweeted what they thought was a picture of
Events continue to prop up Facebook’s business; they’ve streamlined ticketing measures to make gathering offline even easier. As Facebook continues its evolution toward connecting communities, streamlining a major element of the Event planning process has reached the top of their priority list: ticket sales. Starting today, Facebook Event creators can include free or paid tickets on their pages—without pushing prospective attendees away from the social platform. This isn’t the first
As I’ve been helping business to business (B2B) companies develop and implement their marketing strategies, I’ve seen some common knowledge gaps that are not only costing each organization a lot of money but are also causing them to miss out on legitimate business opportunities. In almost every case, the main problems are due to their approach to digital marketing. In this article, I’m going to explain how to avoid common
