Giving Back: A New Year’s Resolution for Social Media Celebrities

Philanthropy and the pursuit of “a good cause” has long been part of the fabric of being a celebrity. Hollywood has for years been outspoken on subjects ranging from the environment to gender and race equality, eradication of disease and helping the less fortunate. Only a couple of decades ago, however, philanthropy was reserved for only the sturdiest of stars. The bandwagon of environmentalism with its onset of celebrity proponents

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The future of digital marketing: predictions for 2018

As the year draws to a close, Return asks its senior team to reflect on 2017 and offer predictions for 2018. Topics raised include programmatic and shoppable video, voice search, and shifts in online search and targeting… Guy Levine, founder and chief executive AI and big data will continue to be on the agenda for 2018, however the gulf will widen between the companies who know how to use it and those

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The Challenge of Reaching Consumers the Right Way

Opinion: The need for a channel-agnostic platform with comprehensive analytics will only grow If knowing your customer is the first step in running a successful enterprise, then know this: Whatever business you are in, your customer is mobile and chatting with friends and colleagues all day using messaging applications. Over time, your customer will expect to find out about deals and make purchases without having to leave those apps. Business-to-consumer

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Understanding The Mask Behind Social Media

Whether or not you’re surprised by the recent news that Russia interfered in the U.S. presidential election via social media, there is one key point to this all: Social isn’t just “social” anymore. Russian purchases of controversial social posts targeted 126 million Facebook users. They also pushed over 131,000 Twitter messages and uploaded more than 1,000 YouTube videos. Executives from Facebook, Google and Twitter have spelled out their defense via congressional testimony

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The Influencer Marketing Trends That Will Dominate 2018

With the rise of ad blockers and decline in radio and TV viewership, influencer marketing has proven to be the most effective form of advertising. It was on every trend list in 2017 and will continue to be a focus of smart marketers in 2018. I asked the top influencers, the marketing thought leaders, and the industry insiders where they thought influencer marketing was headed in 2018 and beyond. Here’s what they

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How Digital Marketing Will Change In 2018: 15 Top Trends

The move into 2018 also comes with a shift in digital marketing. New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as consumers demand a more integrated experience. Fifteen members of Forbes Agency Council share what they think will

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5 Principles of Successful Holiday Marketing

Here are five principles your business can apply to its holiday marketing efforts to ensure holly jolly success. With Christmas just around the corner, businesses are busy scrambling to push out resonant marketing messages, ad campaigns, and prepping a variety of materials to help consumers get into the holiday shopping spirit. To make the most out of the holidays, brands need only adhere to a set of proven guidelines to help

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Who Were LinkedIn’s 2017 Top Voices in Marketing and Social Media?

Zenith’s Tom Goodwin led the way LinkedIn Tuesday revealed its third annual Top Voices list, as well as the top global hashtags used by those who made the cut. The professional network’s top 10 marketing and social media voices for 2017 were: Zenith executive vice president and head of innovation Tom Goodwin Freelance copywriter Michael Spencer The Marketing Zen Group founder and CEO Shama Hyder Skillshare senior content marketing manager Dennis Williams II Lindstrom Co.

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5 things social media revealed about fashion and beauty in 2017

As social media continues to serve as an extension and reflection of the lives of consumers, it’s providing important insights into the evolution of fashion and beauty trends. Facebook IQ, the research arm of the social network, released its first annual trend report today, which highlights the most talked about subjects in fashion and beauty across Facebook and Instagram in 2017. The report found particularly high rates of chatter around gender-neutral fashion, fluctuating denim trends and beauty

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7 Effective Link Building Tactics for E-Commerce Brands

While link building is one of the most challenging aspects of SEO, it can also be one of the most rewarding. The key to successful link building is to develop the right content strategies and outreach techniques, as this will enable you to build quality links more easily and boost the visibility of your landing pages and site as a whole.Let’s look at some of the best examples of effective, e-commerce link

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