5 SOLID REASONS TO LOVE INSTAGRAM AND YOUTUBE TOGETHER

Do you love Instagram? And YouTube?  But never thought about using them together? Instagram is fantastic for brand awareness and bringing people to your YouTube channel. Can you build your YouTube channel with Instagram? Absolutely! I recently met up with YouTuber Salma Jafri at INBOUND in Boston where she interviewed me about Instagram. I shared some great ways to use Instagram with YouTube.   5 reasons why Instagram and YouTube work

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3 Branding Goals I Know You Can Accomplish In The Next Year

Developing a robust brand is essential in today’s highly connected, cutting-edge digital landscape. Just ask the celebrities that lose millions of dollars in endorsement money due to adverse press or damaging allegations only minutes after the unfavorable news breaks. A year ago, Chipotle Mexican Grill experienced a food safety crisis that nearly destroyed its brand forever. Although the famous restaurant chain is still feeling the adverse effects of an E. coli outbreak, Market Force reported

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How Franchisees Can Build an Effective Social Media Marketing Strategy

If you own a franchise, you’ve probably struggled to find ways to differentiate your business from other franchises. That’s because marketing for franchises presents some unique challenges, especially on the local level. Even when a brand pumps millions of dollars into a national marketing campaign, local franchise owners don’t always benefit. According to the experts at Curious Jane, an advertising agency that specializes in marketing for franchisors and franchisees, one solution for franchise owners seeking

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Digital Video Marketing Is A $135 Billion Industry In The U.S. Alone

The rise of video isn’t slowing down. From producing videos to distributing and promoting them, the U.S. digital video marketing industry is expected to reach $135 billion this year, according to a new study by mobile video platform Magisto.   The 2017 estimate — which includes the cost of video capturing, creation, hosting, distribution, analytics and staffing — is sizeable and would make video marketing nearly as large of a market as digital and television advertising combined. By contrast,

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6 reasons leaders need to raise their social media game

You only have to spend a few short minutes scrolling through your LinkedIn news feed to come across a blog or social media update posted by a high-profile business leader. When you do, have you ever found yourself wondering: ‘How do they find the time? Should I be doing the same thing?’ As a business leader, every hour of your working day is critical. So, spending 15 minutes updating your LinkedIn profile, or

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How Live Social Content Is Changing The Future Of Sports Marketing

Live sports have forever connected fans around a passionate shared experience. And yet how we engage with our favorite players, share our passion for the game and interact with sports has changed dramatically over the past 25 years. When I was growing up in the early 90s, most of the sports experience was centered around broadcast TV, watching the game at home with friends, or going to the game itself.

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The Best Social Media Influencers Do These 5 Things

Influencer marketing has emerged as a powerful advertising tactic for A-list brands such as Mountain Dew and Amazon. As a result, marketers are doubling their investment in influencer marketing this year, with Instagram influencers alone accounting for more than $1 billion of marketing spend. Sure, you’ve got an Instagram account. You probably have Twitter and Facebook accounts, too, and maybe even a YouTube channel to boot. With access to all

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5 social media trends PR pros must embrace

Social media tactics are a must for any well-rounded PR or marketing campaign. However, how can you stand out in the sea of content and messages online—especially as social media best practices continue to change? Consider these growing trends that can pump up your digital game:   1. Video is king. Scroll through your Facebook news feed and you might notice that a large volume of videos is viewed and

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10 Secrets to Going Viral on Social Media

Your audience is on social media. According to a recent PEW study, nearly 70 percent of people living in the United States use at least one social media network. Over 2.5 billion people (a number that is growing rapidly) are on social networks worldwide. If you’re an entrepreneur in this digital era, you need to be on social media. Creating a viral marketing campaign is a great way to create brand awareness using the

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Influencers A Rising Trend In Retail

According to research firm L2, presented by Cara Salpini, influencers are widespread throughout many retail sectors, and 70% of brands across industries are working with influencers through Instagram partnerships. Within the retail industry, the popularity of influencers varies by sector.   Leading the industry are luxury brands, according to the study, 91% of whom reported using Instagram influencers, followed by Activewear (84%) Beauty (83%) brands. On the low side of

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