Facebook announced a big plan Tuesday: it’s launching a cryptocurrency called Libra. The idea has been hinted at for some time, and it reportedly has its origins in a brainstorm on a beach in the Dominican Republic. Here’s Facebook’s summary in two sentences: “Libra is a global, digitally native, reserve-backed cryptocurrency built on the foundation of blockchain technology. People will be able to send, receive, spend, and secure their money,

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Here are five powerful ways to breathe new life into your marketing. If you’re in marketing, you’ll likely agree with me that your field is the toughest job in the world, and that being a good marketer is becoming harder than ever. But it can be an incredibly rewarding and lucrative job too — if you know how to do it right. Unfortunately, most marketers focus on how to do

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From the onset, it seemed like a bit of an odd match: a sporting brand with little presence in the hyper-competitive basketball market, paired with a quiet player who seems to loathe the spotlight and rarely shows any emotion. With Kawhi Leonard as the face of its basketball division, New Balance is trying to shed its image as the manufacturer of your dad’s favourite shoes and become the next cool

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Working out an effective social media marketing strategy is a lot like a game of chess. We have all encountered chess at least once in our life as a spectator or a player & comprehend subtle differences that separate an amateur from a pro. Similarly, in the marketing world, there are novices who fail to grasp their target audience & pro’s who map out every little detail to reach out

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Digital marketing exists in a state of flux: current tactics and technologies are always evolving and new approaches are constantly entering the mix. Because developments come so frequently and so quickly, it’s important to regularly check in to ensure that you and your digital marketing partners are aligned. While these assessments may feel like difficult conversations to have, they shouldn’t be. If your partners are familiar with your data, have

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Motivation — the willingness to get the job done by starting rather than procrastinating, persisting in the face of distractions, and investing enough mental effort to succeed — accounts for 40% of the success of team projects. Yet managers are often at a loss as to how to effectively motivate uninspired employees. Our review of research on motivation indicates that the key is for managers to first accurately identify the

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Which marketing or sales tactic do you think has the highest ROI? Inbound marketing? Email campaigns? PPC ads? The truth is this: there’s a standout winner that can’t be touched by any other method. That winner is referrals. Referral sales require almost no financial investment, but they bring in very valuable warm leads. Unfortunately, most salespeople go about getting referrals all wrong. If you can improve the way your sales

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And when you do the math, they’re actually grossly underpaid. There are three kinds of people in the world right now.   Group No. 1 consists of the people who spent a combined 8.9 billion hours watching other people play video games on Twitch last year.  Group No. 2 is almost all of the rest of us.  Group No. 3 is the much smaller group that actually plays the video games that the

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There’s an interesting trend I’ve watched emerge in the B2B marketing world: It’s the budding relationship with digital marketing. Every year, I ask colleagues in the technical B2B markets we serve (which are health care, life science and biotechnology) about their biggest marketing priorities of the year and what their barriers to success are, and we even dive deeply into topics like their social media presence or whether they use

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