Over 50 million businesses use Facebook Business Pages, and 2 million of those businesses also benefit from using Facebook as their main advertising platform. Many of them have successfully found new ways to use Facebook and other platforms as a tool for customer service or engagement.

Chances are, your business is one of the 50 million on Facebook alone. So no matter what level you consider your experience or knowledge to be at, there are a few social media marketing tactics that great marketer needs to know:

Share your newest content, then re-share evergreen content.

Social media is the perfect place to share your content with potential and current customers. The best part about sharing your content on social media? It’s the perfect place to re-purpose and re-share your evergreen content.

Align your content marketing strategy with your social media marketing goals.

Zoom out and look at the overall picture for your social media marketing strategy. How can your business use (and benefit) from social media? Once your strategy is aligned with your biggest goals, your social media marketing efforts will pay off, big time.

Source content from your audience or fans.

Some of the most successful companies on social media networks source the majority of content from their fans. You don’t even need to rely on your audience for all of your content. Either way, sourcing content from your fans can be a great tactic to use in your social media marketing strategy.

One of the best companies doing this is GoPro, maker of the high-quality, easy-to-use handheld video camera. Their social media strategy gives their audience the power to enthusiastically promote GoPro products. They’ve been relying on content from their fans for years, and it’s paid off big time.

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Learn from the big brands.

Find the big guys in your industry on social media, then learn from them. See what they’re doing right, or maybe where they are failing.

Get to know your audience.

Where is your audience? How do they use Twitter? Are they using Pinterest? Maybe Snapchat is their favorite app. Facebook could be where they go to ask questions about your products or services. Either way, getting to know your audience is crucial to using social media for your business.

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Show the human side of your business, be conversational.

The great part about social media is the ability to promote and advertise to your audience while at the same time creating a conversation with them. Ask questions, share industry news, and reply to their comments. It’s a great social media tactic to show the human side to your business.

Keep your profile branded and consistent from platform to platform.

Try your hardest to keep your social media profiles consistent from platform to platform. So many business fail in this area and the impact can have huge repercussions.

Use the same profile images, header images, bio, and handles as much as you can. When your company is noticeably consistent, customers and potential customers will begin to trust you and buy from you!

Stay up-to-date with changes to the social media platforms.

This is the biggest, most important social media marketing tactic. Staying up-to-date with the ever-evolving trends, rules, image sizes, and algorithm changes will ensure your strategy doesn’t end up ruining your efforts.

These social media marketing tactics will lay a solid foundation for meeting your business goals through the use of the social media networks. When done effectively, the benefits of using social media will take you and your business goals far.

Article Written by Caitlin Johnson of Business 2 Community