Following on from their recent infographic about how to market to Generation Z and Millennials, Citipost Mail have released their second demographic snapshot, this time looking at how Generation X and Baby Boomers are using social media, and how you can use this to inform and improve your online marketing campaigns.

There’s a range of interesting insights and considerations here – the full infographic is below.

This post originally appeared on Irfan Ahmad’s blog.

Article Written by Irfan Ahmad of Social Media Today