When Facebook first launched in 2004, it’s sole purpose was to connect college students socially. When Twitter started a few years later in 2006, it was designed to serve as a ‘headline-only’ version of a personal blog. The beginnings of social media were largely focused around connecting individuals with other individuals. And now, it’s predicted that the number of worldwide social media users will grow from 2.1 billion in 2015
Connor McDavid became the youngest captain in the history of the National Hockey League on Wednesday, when the Edmonton Oilers anointed their young superstar with that franchise’s captaincy. Now the question begs, can McDavid live up to the mantle recently held by the best player in the game, Sidney Crosby? At 19 years and 266 days, McDavid surpasses Colorado captain Gabriel Landeskog (19 years, 286 days) as the youngest captain
Global creative agency, Imagination, delivered a first-of-its-kind event to launch the new Land Rover Discovery to the world. To demonstrate the ingenious versatility of the new Land Rover Discovery and represent its appeal to families, Imagination engineered and built the largest ever LEGO structure as the setting for the car’s unveiling to the world. The scale model of Tower Bridge, supported two Land Rover Discoveries to drive across and, once
The rise of social media influencers has opened countless new doors for connecting with consumers in meaningful ways. Influencer marketing works because it taps the experiences of consumers who “get” what other consumers want to know. Influencers have genuine relationships with their audiences and know how to build human connections on a level that brands simply can’t achieve through traditional forms of advertising. Let’s back up a couple of years
Part of building up your audience is getting people to engage with and share your content. This means spending time creating content that resonates with your network and entices them to share. In this post I’ll go over some simple tactics to help you increase your social media shares. 1. Share Content More than Once One of the best ways to get more shares is to share your content more than once.
Health and technology company Philips has taken to the air for the first time in Australia with a branding campaign. Focusing on the exploits of a young window cleaner who dons a Spider-man suit to bring smiles to the faces of children in a hospital ward, the campaign has been given a global rollout and is aimed at healthcare professionals. The work, by Ogilvy & Mather in London, will get
The sudden-death wild-card game ended in sudden victory, not with a Jose Bautista bat-flip homer, but with a resounding three-run Edwin Encarnacion bomb with hands thrown into the air and bat dropped behind him. He knew it was the winner as the ball headed into the second deck in left field giving the Blue Jays a 5-2 victory at the Rogers Centre. If Encarnacion is going to be leaving the
In recent years influential marketing has undergone both expansion and democratization. More name brand companies are turning to influencers to createmore authentic storytelling. In effect, this has become the digital version of word of mouth advertising and businesses large and small are cashing in. With the advent of blogging and social media, influencers can reach people on exciting new levels, but it has also changed who qualifies as an influencer.
Marketing in B2B requires an understanding of social media. Social media marketing and selling are constants for any business looking to grow themselves further. This is no different in a B2B design. You want to make sure your time is going to be dedicated to the right social network as a B2B. Here are some of the real truths behind which social media accounts you should be maintaining for your
After a week of training camp and two days spreading the good word of the NBA and basketball in Vancouver and Calgary, Toronto Raptors head coach Dwane Casey will be looking to his team’s remaining five exhibition games to really dig in and figure out the 15 players he wants when the season tips off on Oct. 26 against the Detroit Pistons. As it stands, of the 20 players on
