450 million people already visit “buy and sell” Groups on Facebook each month, and now the company is launching a whole tab in its app dedicated to peer-to-peer shopping. Facebook Marketplace lets you browse a relevancy-sorted feed of things to buy from people who live nearby, and quickly list your own stuff for sale. Integration with Facebook Messenger lets you haggle or arrange a meet-up, and you know more about
“Influencer marketing” has circulated as a buzzword for a few years now, and much of the reason why is due to its efficiency and potential value overall. Influencers are gateways to a better reputation, a bigger audience, and mutually beneficial exchanges of content, information, and other online value down the road. In fact, one of my favorite applications of influencer marketing is actually in the realm of SEO—it’s one of
Your content is only as good as what it accomplishes. If you spent time and money crafting it, it needs to achieve something measurable and concrete, like generating new leads or educating customers. Without a clear purpose, you’re just adding more fluff to the server racks. Quality content gets shared and shares lead people to your site, so you have to begin any marketing venture with a strategy for not
BOSTON – They made it, just barely, but they’re in, and the month of struggles that nearly pushed the Toronto Blue Jays out of the post-season ended in a wild-card berth, not collapse, and an October of possibilities looms. To get there, they made it hard, because everything this season for them has been hard, and technically, they clinched when the Detroit Tigers fell 1-0 to the Atlanta Braves, just
Influencer marketing is exploding, but many might wonder about its long-term value. Can that blog post, tweet or Instagram post actually translate into sales? The answer is yes. I founded an influencer marketing agency two years ago because I saw where the industry was headed. As a former blogger, I had a unique perspective when I started my agency. I knew what bloggers needed to be successful, and I knew
Instagram has exploded in popularity since it first launched in 2010. Now with more than 500 million monthly active users, including both consumers and businesses, some 70 million photos are shared on the platform every day. Marketers have been using Instagram for promotion from the get-go, but it wasn’t until recently that the company rolled out a dedicated profile for businesses. And now that there are more features for business owners and
Sidney Crosby adds to legacy with MVP award For more than 57 minutes on Thursday evening Team Canada’s run of perfection was threatened for the very first time. “Just crazy the way everything worked out,” Sidney Crosby said. It took two goals in just over two minutes time at the end of regulation, including Brad Marchand’s short-handed game-winner for Canada to erase all doubt. The end result was a second
To stay strong in today’s increasingly digital landscape, retailers are prioritizing social media marketing in their budgets and searching for new trends to acquire more in-store and online consumers. According to a recent NRF/Forrester survey, “State of Retailing Online 2016: Marketing and Merchandising,” 92 percent of retailers are investing in social media marketing this year. Although email topped 94 percent of retailers’ budgets, most retailers found that social media boosted
I had a real mindset shift in how I think about influencer marketing recently. See, I bet many of you feel a little awkward or embarrassed or nervous about influencer marketing because it involves asking a big shot (aka: someone you totally admire in your field) to read and recommend your stuff. And it feels… WEIRD, right? Like you’re saying, “Hey! Check out how awesome I am (even though I’m
The road to ubiquity is paved with advertisements Uber is partnering with Yext, a New York-based startup that specializes in location data for businesses, to help online shoppers book rides to their favorite store or restaurant. The partnership will also allow corporations to serve up marketing material and ads to consumers on Uber’s platform. Depending on your point of view, that will either be super helpful or super annoying. The
