Snapchat, the messaging app that originally took off as a tool for sending disappearing photos, now has more than 60 million daily active users in the U.S. and Canada — about a third of Facebook’s 175 million daily users in the same region. Snap Inc.’s Chief strategy officer, Imran Khan, announced the stat during Advertising Week in New York. Together, the U.S. and Canada are the world’s largest advertising market. In the U.S. and Canada, Facebook’s average revenue

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Uber has launched its first brand campaign in India ‘move forward’, which aims to depict how the taxi hailing app can empower people to do more meaningful things. The campaign, created by BBH India, uses real life stories from customers and Uber drivers to show how the service is impacting people’s lives. The campaign focuses on online films but will also feature digital, print and outdoor. For users, it explored

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TORONTO — Despite being an assortment of eight different countries, Team Europe’s chemistry at the World Cup of Hockey hasn’t been an issue. That was on display Sunday afternoon when Tomas Tatar took a cross-ice pass from Mats Zuccarello and scored the winner in overtime as Europe beat Sweden 3-2 in the tournament’s second semifinal. “I don’t think anyone wants us here in the tournament and now we’re in the

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Part of a strong social media strategy is to leverage the power of influencers that can help in B2B efforts. Done correctly, influencers can fuel powerful word-of-mouth benefits. Influencer outreach and marketing has evolved as an increasingly popular strategy for communicating your message in a socially networked world. The concept, on the surface, is simple: identify the influencers in your market space with the greatest authority and reach and leverage

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It’s a feature that Instagram users have waited a long time for. Instagram finally announces a “Saved Drafts” feature is coming to the iOS and Android apps. How do I save a post as a draft? (via Instagram) Tap at the bottom of the screen, then take or upload a photo or video Add effects, filters, a caption or your location Go back to the filtering and editing step, then

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Tequila Herradura has launched a new global marketing campaign, ‘Luck Is Earned’, featuring real life stories of people who reflect the values of the brand The campaign communicates the life stories of people who emulate the “courage” of Tequila Herradura by “resisting compromise and exceeding standards on the path to greatness”. The campaign honours the brand’s horseshoe logo, which refers to founder Aurelio Lopez’s discovery of a horseshoe in his agave fields, leading

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TORONTO — Vladimir Tarasenko didn’t have to think hard to recall his favourite Canada-Russia clash. The St. Louis Blues sniper was part of the Russian team that beat Canada to win gold at the 2011 world junior hockey championship in Buffalo, N.Y. Five years later, at the World Cup of Hockey, Tarasenko’s game-winner on Thursday set up the latest meeting between Canada and Russia on the international stage. Russia blanked

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Pinterest, the digital catalogue of objects, how-to, recipe and article “pins,” is offering marketers video advertisements for the first time. The San Francisco, Calif.-based company said on Wednesday that advertisers in the U.S. and U.K. can now purchase video ads, called “promoted video,” which will mainly run in users’ feeds but may appear in search results and other parts of the app over time. Pinterest’s move reinforces the importance of video to online advertising businesses, and

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Governor on board with plan to attract Oakland Raiders A plan to build an NFL stadium that could attract the Raiders to Las Vegas hit another milestone on Wednesday, with Gov. Brian Sandoval signaling support for the project and saying he intends to call Nevada lawmakers into a special session early next month to consider a public financing plan. The Republican governor said he spoke with Oakland Raiders owner Mark

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Dive Brief: Marriott is promoting its Marriott Rewards loyalty program through a marketing effort across its global portfolio called “You Are Here” that comprises a large number of elements and channels including: loyalty member stories, leveraging partnerships, active event marketing efforts, and a multi-channel ad campaign. “We are inspired by our Marriott Rewards member stories and are thrilled to showcase their joy of travel in our campaign,” said Karin Timpone,

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