If we can teach young people to be broadcast journalists, then why not social media influencers? A college in Scotland has started offering a ‘Vlogging 101’ course, the first mainstream college course of its kind. In many ways a natural evolution of the traditional media studies or film course, it’s likely to have detractors shouting “Mickey Mouse”. This is short-sighted, though – we may have seen a preponderance of media
TORONTO – They had heard the talk just like everyone else. Wisely, and quite intentionally, Team Canada refused to wade into the great “Grit vs. Skill” debate touched off by Team USA leading into the World Cup. But after sending their neighbours packing from the tournament with a 4-2 victory on Tuesday night, it wasn’t lost on the hosts how they got the job done. Team Canada rolled up its
Heineken has unveiled a campaign to promote its new global Formula 1 partnership at an event in Italy ahead of this weekend’s Italian Grand Prix. The launch coincides with the brand’s first Formula 1 Grand Prix where it is an official title sponsor. There will be three more in next year’s season. Publicis Italy has created two TV ads for the brewer that will be shown globally. The first, “When
TORONTO — The kids were running all over the place, as if were a darned birthday party. The goaltending had gone to hell. And whatever the plan used to be, it might as well have been written in Sanskrit, the way Team North America was following it. The Russians had scored four times in 6:14 of the second period, turning a tidy 1-0 lead into the first genuine “Holy crap!”
Social media has drastically changed celebrity marketing. A new type of celebrity has emerged, and its definition has expanded and evolved. In the past, a celebrity was often a famous actor, singer, musician or athlete. Now, there are many other types of stars and influential social media users. Many of them boast millions of followers in their niche. Though many brands still prefer to partner with traditional celebrities to act
STUNNING CAMPAIGN SHOT ON IPHONE 6S PLUS TO FEATURE IN ADVERTISING, RETAIL MARKETING, E-COMMERCE, SOCIAL MEDIA, AND MORE Cypress, CALIF. (September 14, 2016) – Vans®, the original action sports footwear and apparel brand has partnered with nine influential lifestyle and action sports photographers to develop a comprehensive global marketing campaign shot exclusively on iPhone 6s Plus which will come to life worldwide in stores and online, on social media and
Toronto FC is headed to the playoffs for just the second time in club history. While a rare success for the organization, the team clinched its post-season spot in a style familiar to long-time fans: the hard way. The Reds went down by two goals on two separate occasions against the New York Red Bulls on Sunday, but an 86th-minute strike from forward Jozy Altidore salvaged a playoff-clinching 3-3 tie.
Social media touches almost everyone’s lives today, either directly or indirectly. You can love it, you can hate it — but you definitely can’t ignore it. Social media platforms have connected the world in a way that was almost unimaginable before. It has made the flow of information, thoughts and ideas seamless across the globe. The social media landscape, like any other hi-tech space, evolves rapidly and it is generally
Canada Goose is using its fall/winter campaign to inspire people to get “Out There.” Debuting Monday, the campaign will include a short film shot in Newfoundland that features model Crista Cober and Vikings star Travis Fimmel. Two 15-second versions of the film will also run. The idea is to use the wide, rugged landscapes to highlight the type of environment that Canada Goose’s jackets are made for, as well as the brand’s positioning
Chris Bosh has decided he’s ready to play for the Miami Heat again. He’ll soon find out if the Heat agree. Bosh, whose last two seasons were cut short by blood clots, said in a podcast released Wednesday that he’s healthy and plans to be with his team for training camp that starts Sept. 27 in the Bahamas. He said he has not been cleared to play, and did not
