In a quote that’s been referenced many times since, Snapchat CEO Evan Spiegel, during an interview at last year’s Cannes Lions Festival, said that Snapchat “really care[s] about not being creepy” in regards to the possible introduction of more in-depth – but possibly more intrusive – ad options. The statement triggered warning bells in the minds of advertisers who’d been waiting for the platform to introduce more advanced ad targeting and analytics –

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Managing a brand’s social channels is about more than just coming up with witty posts. You’ve got to ensure that your message is on-point, that you’re reaching key influencers, and that you’re generating a return-on-investment (ROI) for all of your marketing and sponsorship campaigns. Although this process may sound daunting, social listening tools can help you track your interactions across all mediums so that you’re always one step ahead of

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Chevrolet is launching a global marketing campaign that encourages consumers to have a positive outlook on life. “Fueling Possibilities” includes a tool using the IBM Watson platform that helps guide users toward activities for their next adventure. Commonwealth//McCann and The Martin Agency helped develop the concept in conjunction with Chevrolet. The Chevrolet Global Positivity System is a mobile and desktop Web site that evaluates users’ social media presence to gauge

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WASHINGTON — The NHL is overhauling its concussion monitoring system. Deputy Commissioner Bill Daly said the league will have four concussion spotters watching all games from a centralized location in either Toronto or New York, as well as spotters at each game to check for visible symptoms. Those spotters will have the authority to have players removed from games. “It’s a pretty major revamp from what it was last year,”

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For brands, reaching the point where curious shoppers turn into loyal customers is the ultimate reward for their product, marketing and sales efforts. If a deal was once dependent on a handshake between two individuals meeting face-to-face, it now involves a more complex endeavor, one defined by transcending borders coupled with the importance of individual power of choice, and of course, the need for customer retention to generate revenue over

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    One of Burger King’s stickers Today Apple will be rolling out its iOS 10 update, and, with it, comes a shot across Facebook’s bow: Apple will be opening a dedicated app store for iMessage, its messaging service. Apple has not revealed plans for chatbots, but its iMessage store will have virtual stickers and new animated features. And brands smell an opportunity: Disney, Burger King, Mario Bros., Toyota and Betty Boop will all be

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Nike has signed world No. 1 golfer Jason Day to a new deal to wear its shoes, apparel, and hat, ESPN’s Darren Rovell first reported on Tuesday. Terms of the deal were not disclosed, but one source told Rovell that Day will earn north of $10 million per year from Nike to wear its swoosh. As Rovell noted, Nike’s decision in August to no longer make golf equipment wound up

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The backdrop for parties in Toronto come TIFF time may seem dull when compared with the seaside vistas of Cannes – or even the rugged mountainous setting at Telluride. But the parties that spread across this glorious city pack a unique punch all their own, becoming as much a part of the festival as even the films themselves. This year will be no exception. With nearly 300 features being screened

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  SANTA CLARA, Calif. — San Francisco 49ers quarterback Colin Kaepernick‘s protest of racial oppression and inequality in the United States continued before Monday night’s 28-0 win over the Los Angeles Rams. For the second game in a row, Kaepernick and safety Eric Reid knelt during the song while teammates Antoine Bethea and Eli Harold stood and held up their right fists. “I think it’s become so blatantly obvious that

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Instagram today is rolling out a feature to all its users that will allow everyone to decide for themselves how they want to moderate comments on the photo-sharing service. First launched for business accounts in July, the social network is now making its default and custom comment keyword blacklists available to all users. This new feature will allow people to either enable a filter that will automatically block a default list of words to

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