The beauty of hockey, like many sports, is that the equation for how we define success is reasonably simple: We care about wins. The way to earn wins is by scoring more goals than the other team. Because of that, much of the focus on hockey analytics – regardless of complexity – is spent examining the things that drive goal differentials. The cruelty of hockey is in the fact that
Here we are in a post-headphone jack world. I don’t know about you, but I expected thing to feel different, like that part in the Wizard of Oz when Dorothy sees color for the first time. But there you have it. These things take time. And we’ll see whether other companies follow suit – though the company certainly has a pretty strong track record for ushering out other technologies. That
Your social media catalogue might be brimming with options but the marketing outputs often seem less than satisfactory. While written content is good to share, social platforms are actually getting saturated with the same. There has been an influx of writers and every genre is being covered with precision. Therefore, it is imperative to opt for approaches other that the conventional realms of posts, articles and written snippets. The
Like it or not, the way we use social media is changing. And Instagram knows it. The photo-sharing network recently launched its most significant and talked-about feature to date: Instagram Stories. It allows users to share—in a slideshow format—photos and videos that then disappear after 24 hours. Yes, you’re right, it does sound a lot like Snapchat, which has been at the forefront of a shift toward ephemeral, transient posting
When Dan went on his first date with Krystal, he was on crutches. And she was dressed like a clown. While that may not sound like an auspicious start to a relationship, the two lovebirds ended up staying up all night. They, along with two other couples, share their first-date experiences in a BuzzFeed ad for Honest Tea called “Couples Get Refreshingly Honest About How They Met.” The video, posted yesterday, has already been
Influencer marketing has been one of the dominating trends in social media and marketing this year. However, marketers are still discovering how to best utilize influencer strategies, not to mention navigating the disconnect between brands and influencers. According to the 2016 “Measuring Influencer Marketing” report from software provider GroupHigh, there are a few core issues that result in this lack of understanding. The most significant and persistent challenge in measuring
On Tuesday, Serena Williams will play in just her fourth singles match since winning Wimbledon. With no glaring upsets on the tournament’s opening day, the US Open will continue on Tuesday. The top players in action will include Serena Williams and Andy Murray for the women and men, respectively. Williams is the top seed and is trying to hold on to her ranking as the top women’s singles player in
Canadian tennis star Milos Raonic advanced to the second round of the U.S. Open with a straight sets win over Germany’s Dustin Brown on Monday. Raonic, of Thornhill, Ont., fired 15 aces to Brown’s two and totalled 41 winners en route to the 7-5, 6-3, 6-4 victory. Earlier Monday, Vancouver’s Vasek Pospisil earned his first Grand Slam victory of they year, downing Slovakia’s Jozef Kovalik in straight sets. Raonic ran
It doesn’t matter whether you want to sell your products or want to get more visitors to your site there are no other options but to build your brand. A recent Marketing Budgets 2016 Report research on marketing from e-consultancy shows that 72 percent of brands plan to invest more intensely in digital marketing in this year. It helps them to get new supporters and assemble brand notoriety. Online networking
Developing your fashion mogul dreams into reality can be a long, difficult process. The ever-evolving industries of fashion and social media both require deep research and trend insights to remain on the top. For established brands, this is simply accomplished by creating social media brand accounts and a little creative marketing to make existing fans aware of your new pages. But what if you’re a new clothing brand? Who has
