Category BrandFIT Inc.

Ariya Jutanugarn wins LPGA’s Canadian Open

Ariya Jutanugarn rebounded from disappointment at the Olympic Games to win the LPGA’s Canadian Open on Sunday. Knee pain forced the 20-year-old from Thailand to withdraw during the third round of the women’s golf tournament in Rio, where women’s golf made its Olympic debut. Jutanugarn was the leader after the opening round there. She almost pulled out of this week’s US$2.25-million Canadian Pacific Women’s Open, but was glad she didn’t. “My knee hurt so bad last week, but

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Las Vegas Desert Knights? NHL team files for trademarks

Potential team names tie in to ownership group Las Vegas’ NHL team is one step closer to ending its identity crisis. The league’s newest expansion club filed trademarks for several team names, including the Las Vegas Desert Knights, according toSportsLogos.net. Other names include the Las Vegas Golden Knights, Las Vegas Silver Knights and variants of the aforementioned names without “Las” in them. The “Desert Knights” appear to be a front runner. Moniker Privacy

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Influencer Marketing from Adidas: “Big Brother” in Rio Attracts Lots of Attention

The Adidas influencers meet tennis legend Steffi Graf (fourth on the left) in Rio With its influencer marketing idea at the 2016 Olympic Games in Rio, Adidas has reached an audience of millions: 20 models and bloggers with large followings on Instagram, Facebook and Snapchat shared posts with the world from the Olympics from a “Creators’ House” for Adidas. Model Lena Gercke and Fashion blogger Caro Daur, both from Germany,

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The Impact of Instagram Stories on Influencer Marketing

Early this month, Instagram launched Stories, a “‘new” feature that enables users to create stories–a feed of photos and videos complete with your own doodles, captions and stickers, and displayed for 24 hours only. Sound familiar? That’s because it is. In what can only be seen as a fairly shameless copy, Instagram Stories replicates pretty much everything people love about Snapchat’s feature of the same name. When confronted with claims

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Tanger Outlets to Make NASCAR Debut with Sponsorship on Truex Jr.’s Toyota at Richmond

Tanger Factory Outlet Centers, Inc. (NYSE: SKT) will be the primary sponsor on Martin Truex Jr.’s No. 78 Furniture Row Racing Toyota for the Federated Auto Parts 400 Saturday night Sept. 10 at Richmond International Raceway. The red, black and gray paint scheme that will be adorned on Truex’s Tanger Outlets Toyota Camry will be showcased at NASCAR’s final Sprint Cup Series race before the 10-race Chase playoffs begin. The

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Crosby to captain Canada at World Cup

TORONTO — Hockey Canada is going to mine a gold-medal leadership group for the upcoming World Cup of Hockey. Sidney Crosby will once again serve as captain for Team Canada, joined like he was at the 2014 Sochi Olympics by Jonathan Toews and Shea Weber as alternates. It seemed only fitting, given Canada’s success in Russia, that the defined leadership group would be given the honour once more at the

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How to Achieve Social Media Marketing Success

The world of technology has experienced a paradigm shift, and businesses are aligning themselves with the changing trends. As everyone knows, social media has had a big hand in this transition. It has gained wide attention among businessperson and company owners alike. And it’s the best way to attract customers to your business. While success in social media is the dream for every startup, there are still many companies who are struggling to create an

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Performance pricing fails to catch on in influencer marketing

Cost-per-engagement is seen by many agencies and influencer networks as a more transparent pricing model. Agency RPA recently tested CPE for a big consumer product client for the first time, where it collaborated with more than 40 Instagram creators — whose followers range from 2,500 to over 165,000 — on two campaigns. This experiment over-delivered on the campaign goals with tens of thousands of engagements each campaign (including likes, shares, comments and

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Rio 2016: Canadian Olympic medals by the numbers

16 of Canada’s 22 medals were won by women Mostly known for its winter sport dominance, Canada’s performance at Rio 2016 was historic on a number of levels. Here’s a look at Canada’s medal winners by the numbers. Medals 22 — Total medals The 314-athlete squad representing Canada equalled the country’s best total in a non-boycotted Summer Olympics, tying the Canadian team’s performance at Atlanta 1996. Otherwise, Canada’s best showing in the Summer Olympics came at the 1984

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Rio Paralympics only hits 20 per cent of tickets sold

Organizers claim sales have increased since Olympics ended On Tuesday, 133,000 tickets were sold, a new daily record for the Rio Paralympics, which will be held Sept. 7-18. Nearly 80 per cent of the tickets for next month’s Paralympic Games in Rio de Janeiro remain unsold, but sales have increased sharply since the end of the Olympics, organizers said on Wednesday. On Tuesday, 133,000 tickets were sold, a new daily

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