This is part of a series on content strategies for brands as publishers, a deep dive into how brands are building out content offerings. Influencer marketing is the hottest buzzword of the moment, especially among the content marketers attending the Digiday Content Marketing Summit this week in Park City, Utah. But while everyone wants to use influencers, people recognize that there are a lot of problems with the method. So

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Think of influencer marketing as an accelerator to your content marketing strategy. Leveraging powerful influencers to get your content in front of larger audiences is an incredibly effective content promotion strategy. The best part is that you do not need a substantial email list or blog readership of your own to do it – so it’s a great way for startups and small companies to grow their reach. A great

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When a city decides to host a mega-event, it’s also inviting a corporate takeover of its public spaces.   Every four years, one city takes on the gargantuan project of hosting the summer Olympic Games. This mega-event comes loaded with expectations and obligations for the host city that are dictated by the International Olympic Committee (IOC) and enshrined in the form of the “host city contract”. As part of this

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American leaves swimming with 28 Olympic medals, 23 gold Let’s be honest, Michael Phelps’s eight gold medals at the 2008 Olympic Games must have been exhausting. It wouldn’t only have been his races in Beijing’s Water Cube pool, just as in 2016, there was plenty more to do once off the deck of Rio’s Olympic Aquatics Stadium. There’s warm-up, then warm-down, which for swimmers can be up to an hour each. After each medal finish in Beijing or Rio,

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Consumers today have unprecedented access to an endless supply of information and opinions, resulting in dynamic shifts in their purchasing behaviors. We live in the age of the empowered and always-on consumer, largely because social media has made it easier than ever for people to share their thoughts with a wider audience. Social media is a staple in our daily routines–in fact, some studies report that people check their social

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Businesses are still trying to “come to grips” with the millennial generation. It is one like never before, and more than one e-commerce company is struggling to get a market share of this demographic. Content marketing is certainly the key, but knowing the what, where, and how are the keys to a successful marketing strategy. Below you will find some solid tips based on solid research into this interesting generation.

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The UFC has unveiled its schedule for the rest of 2016, and they’ll be having two pay-per-views in December, as well as two events in one day in mid-November. Somewhat lost in all of the UFC 202 hoopla was the UFC’s unveiling of its event calendar for October through December 2016. Dave Sholler announced the list of upcoming fight cards for the 4th quarter of the year during Friday’s UFC

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Tokyo Governor Yuriko Koike is preparing for a strenuous workout with the next Summer Olympics headed her way. The practice started when she received the Olympic flag Sunday in the official handover ceremony from her Rio counterpart, Mayor Eduardo Paes. ”I hope the flag is not too heavy,” she joked the day before. ”Although I have trained my muscles to receive it properly.” The next three Olympics are in Asian

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Occasionally, I’ll hear online marketing experts attempt to describe various marketing strategies in discrete contexts and to an extent, this is appropriate. Content marketing, search engine optimization (SEO) and social media marketing can all be planned and executed separately. You could hypothetically pursue each one as an individual endeavor. However, it’s far more effective if you use these strategies in conjunction with one another, complementing and enhancing your efforts. Content

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  As studios shift more of their precious marketing dollars away from traditional marketing methods and towards digital campaigns, social media is taking on ever greater importance – so what clues did online activity give us about the box office potential of this weekend’s wide releases? War Dogs (WB) Forecast: $13 million Actual: $14.3 million Kubo and the Two Strings (Focus) Forecast: $13 million Actual: $12.6 million Ben Hur (Paramount)

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