What does the future hold for the world of social media? Contributor Jayson DeMers shares his predictions. Most of us have grown so accustomed to social media being a part of our lives that it seems strange to think about it as a “new” phenomenon — but it is. In less than 10 years, a handful of niche sites catering to small populations have turned into dozens of apps and platforms
The 2016 Summer Olympic Games are officially finished with the closing ceremony taking place yesterday at the Maracanã Stadium in Rio de Janeiro. The Organizers put in an enormous amount of work and invested an impressive amount of cash to get to this point. Hosting the Olympics is an expensive undertaking. In late 2015, the people of Hamburg voted to withdraw the northern German city’s bid to host the 2024 Olympics with funding being one
August 5th. That’s when I must have been stung by a hornet. Because I had a feverish dream. In that dream there was an international sports competition that was filled with amazing athletic accomplishments. But lots of odd stuff happened in there as well, making it all seem like a passage of weird, wonderful and head-scratching prose from Canada’s favourite rock poet. The Rio Olympics had #PhelpsFace, diving pool water that
With headlines reporting the Opening Ceremony’s lackluster ratings, perhaps the 2016 Summer Olympic Games could benefit from more “buzz.” Unfortunately, due to the International Olympic Committee’s Orwellian list of terms that only official Olympic sponsors can use, the United States Olympic Committee might be reducing the very social media conversations that would drive ratings. Based on the social media restrictions, if non-sponsors use terms like “Road to Rio,” “Team USA” and “Go for
For more than a decade now, social media marketing has been the golden child of marketers and entrepreneurs everywhere—or at least, it has in theory. When marketers began to realize they could use hyper-popular platforms like Facebook and Twitter to promote their own brands and content, businesses flocked to jump on the trend. Some claimed it was their most profitable marketing initiative, while others criticized it as a temporary fad.
The smiles from the night before had vanished. Usain Bolt reminded the world that his cute side-by-side with Andre De Grasse was just that — a cute moment — not at all a sign of what was to come when they raced again. Bolt didn’t have anyone to turn to smile at when he crossed the finish line in the men’s 200-metre final Thursday night to win the gold medal with a
Back in the ’80s, when I was in high school, my friends and I got our style savvy from wandering the mall, watching MTV or copying the lead character in a John Hughes movie. We relied on window shopping, television and movies to determine the latest pair of jeans to purchase, the handbag we had to have and what funky school supplies to buy. via GIPHY Social Media has Changed
Congrats! You’re a brand on social media. You’re mingling with the public, listening to them and talking to them. They treat you — a product owned by a company owned by a corporation owned by an even bigger corporation — like a living human being. You’re their friend. Bang the gong. Ah, but how do you stay friends? It’s a never-ending 24/7 commitment to the proactive ideation of authentic content.
It may not be possible to catch all the best moments in a single day of the Olympic Games — but we’re going to try. Every day, we’ll award titles for standout achievements at (and around) Rio 2016, achievements that may or may not be recognized on the podium (and may or may not even be of an athletic nature). Here are our picks for Day 12. Gold medal for
Thinking about doing a brand refresh on social media? Columnist Jordan Kasteler has some tips to steer you in the right direction. CMOs always have a wide variety of marketing strategies to work on: social media, SEO and PPC,content marketing and local and email marketing. However, one area that’s incredibly vital and should never be overlooked is branding. Often, the current brand used for a business just isn’t working effectively
