Social media is the channel of choice for driving brand engagement for over half of marketers, according to a Marketing Week survey, but is this simply because digital channels are easier to measure than traditional advertising? Marketing Week research examining the definition and key indicators of engagementreveals many marketers champion social media because of the ability to track, measure and adapt messaging on these channels. The survey of 585 Marketing

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  Derek Drouin emphatically got Canada back on track at the Rio Olympics, laying down an inspiring performance to win the gold medal in the men’s high jump on Tuesday. Canada was coming off its first day without a medal, but Drouin highlighted Day 11 at the Games with a slick series of jumps, not missing an attempt en route to taking the gold medal at 2.38 metres. The reigning

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Featuring golf, track and field, BMX, decathlon and volleyball   Brooke Henderson of Smiths Falls, Ont., makes her Olympic debut and bronze medallist Andre De Grasse looks to qualify for a spot in the 200-metre gold medal race on Wednesday. All of these events are live streamed on cbc.ca/olympics and CBC’s Rio 2016 app. We’ve also included the TV channels below to make it easier to find what you’re looking for. Here

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Charts from Sprinklr show which marketing teams are earning gold the Rio Olympics, Adweek and Sprinklr have teamed up to keep track of how brands are performing across major social media channels. Following the results on platforms during the first week of the games from Aug. 2 through Aug. 8, it was noticeable how much more frequently men mentioned brands than women. According to Sprinklr’s data, men accounted for 66.5

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You can’t talk about the current state of modeling without mentioning social media. The most discussed models in existence—Kendall Jenner, Gigi Hadid, and the other members of the Insta-girl squad—owe a large degree of their fame to their enormous social-media followings. Tools like Instagram, Snapchat, and Twitter have reignited public interest in models and created a lucrative new income source that several stars have tapped into, and the advantages of

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    It may not be possible to catch all the best moments in a single day of the Olympic Games—but we’re going to try. Every day, we’ll award titles for standout achievements at (and around) Rio 2016, achievements that may or may not be recognized on the podium (and may or may not even be of an athletic nature). Here are our picks for Day 10. The gold medal

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Social media rarely stays the same for long. Social media platforms are always changing to keep users interested and optimize themselves for new technologies. These changes are a mixed bag for marketers; in many cases, these changes mean new opportunities to reach new audiences or engage with our existing audiences better. But in other cases, these changes are confusing headaches that always seem to change again the moment we get

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What does Swarovski, Louis Vuitton and Guccihave in common? Apart from the fact that they are all luxury brands, which is obvious, all these brands tried influencer marketing and emerged as pros. Gucci hired top social media influencer and graffiti artist, Trouble Andrew, to take over Instagram and Snapchat during Milan fashion week. The idea was a big hit and helped Gucci infuse zany street-side designs in their label. Many

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  It may not be possible to catch all the best moments in a single day of the Olympic Games—but we’re going to try. Every day, we’ll award titles for standout achievements at (and around) Rio 2016, achievements that may or may not be recognized on the podium (and may or may not even be of an athletic nature). Here are our picks for Day 9. The gold medal for

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Canada has strong contenders in canoe, kayak and track & field events Monday Monday’s another full day of competing at the Rio Olympics. Here are four events in particular that you won’t want to miss. (Remember all of these events are live streamed on cbc.ca/olympics and on the CBC Rio 2016 app. We’ve also indicated what channel to watch if you want to view it on TV). Canoe/Kayak: Mark Oldershaw and Adam

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