Category BrandFIT Inc.

Why Influencer Marketing Should Focus on Relationships

It’s a well-known fact that marketing isn’t an easy job. Marketers have struggled for decades to effectively promote their products or services to a fickle audience according to the latest trends. Even the most seasoned marketers can attest to the fact that it’s hard to keep up One thing that has remained constant all through the years is the fact that building relationships is the key to successfully market your

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Top 6 Olympic events to watch today

Several medal opportunities for Canada   It’s Day 7 at the Rio Olympics, and there’s a ton of Olympic action to watch, including several Canadians in competition. Here are six events that are worth your time on Friday: Rowing: 3 Canadian crews in contention Rowing events have been plagued by inclement weather so far, which has led to full schedules on days when they manage to get onto the water. Friday

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Penny Oleksiak, Ellie Black shine in our highlights gallery for Thursday

Top shots from the Rio Olympics (Ian MacNicol/Getty) Penny Oleksiak now stands alone in Canadian Olympic history as the only Canadian to win four medals in one Games with a gold medal-winning tie with American Simone Manuel in the 100-metre freestyle on Thursday night in Rio. Ellie Black is Canada’s best-ever Olympic gymnast. (Elsa/Getty) The Haligonian was aiming for a top-eight finish heading into Rio, but instead landed in a very

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Men Are Posting About Olympics Brands in Social Media Twice as Often as Women

Bringing buzz to Samsung and Coke Men are also mentioning McDonald’s and Omega. rinklr is keeping an eye on a few things around social media and the Olympics for our coverage in the next couple of weeks. Today their research reveals how the Summer Games’ official sponsors from Aug. 2 through Aug. 8 fared across Twitter, Instagram, YouTube and Google+, etc., studying hashtags, keywords and social handles for activity. It’s

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Conor McGregor Proves He Is a Master of Social Media Marketing

The UFC champion’s approach is not for the faint of heart, but it does work. And it seems to be genuine. If you’re unfamiliar with Conor McGregor that means you’re probably unfamiliar with the Ultimate Fighting Championship (UFC), the company bought in 2000 for $2 million and recently sold for $4 billion. (How’s that for an exit?) McGregor is the current UFC featherweight champion since his loss to Nate Diaz in March was a non-title fight and is arguably

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4 Olympic events to watch today

The Rio Olympics are underway, and Thursday has a jam-packed calendar of events to watch, many with Canadians involved. Here are four big ones worth your attention. Artistic gymnastics: Women’s individual all-around The U.S. super team of Gabby Douglas, Aly Raisman, Laurie Hernandez and Simone Biles has already locked up the gold in the team event, but there’s more hardware on offer in the individual disciplines. All eyes will be on Biles, the

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Rio 2016: Five Reasons to Be Excited for Olympic Golf

Despite criticism over the site of the course and a string of high-profile withdrawals on the men’s side, the return of golf to the Summer Games may just surpass expectations Rickie Fowler of the United States hits a tee shot during a practice round. PHOTO: ANDREW BOYERS/REUTERS By now, you may have heard a few things about why golf’s return to the Olympics hasn’t quite gone as planned. Organizers took

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Using Social Media Influencers to Market Your Business

Social media is not the place for direct selling — people scroll down their Facebook and Instagram pages to see exciting new content, whether it’s for entertainment, educational or social purposes. Social media users want to see something they can talk about with their friends, and the basic purse that you’re looking to buy from Amazon isn’t exactly the most interesting news to share. Despite that, social media can be

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3 Olympic events to watch Wednesday

Nestor, Pospisil look to advance to final; Condorelli medal hopeful Canadian Daniel Nestor, left, and Vasek Pospisil can clinch a medal with a win in the men’s doubles semifinals on Wednesday. © Ryan Remiorz/Canadian Press The Rio Olympic Games are in full swing, and Canada will be competing in several events on Wednesday. Rio 2016 Olympics Games schedule Here’s a look at three events involving Team Canada that should be worth your time:

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#Rio2016: Best moments from Tuesday

Michael Phelps’ game face was one of the popular memes trending on Tuesday at #Rio2016. © @nascarcasm/Twitter Aside from the greatness that was #PhelpsFace and the weirdness of the green pool, what else were people sharing and snapping about on Tuesday? First, some good news. Dutch cyclist Annemiek van Vleuten’s nasty crash early in the Games had fans concerned for her health. But according to her tweet, she’s already on the

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