Category BrandFIT Inc.

FTC to Crack Down on Paid Celebrity Posts That Aren’t Clear Ads

The agency says brands and the social media stars who promote their products need to be more transparent about sponsored content Another one ! @ciroc 🍏!! Celebrate success right the only way !! The 🔑 is celebrate responsible ! cc @iamdiddy ! #MAJOR🔑 #JULY29!! A photo posted by DJ KHALED (@djkhaled) on Jul 19, 2016 at 2:27pm PDT Snapchat star DJ Khaled raves about Ciroc vodka. Fashion lifestyle blogger Cara

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McDonald’s to be first brand sponsor on Pokémon Go

McDonald’s will be part of the Pokémon Go launch in Japan, with the brand to be the first advertiser to test out the game’s new sponsored locations feature. McDonald’s Japan confirmed the collaboration, which will mark the first foray into advertising for Pokémon Go, which has seen a huge wave of popularity since launching in Australia and the US two weeks ago. Techcrunch is reporting that the sponsorship will see

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How Canada’s athletes fared Monday in Rio

A pair of bronze medals push Canada’s overall haul to four       Canada took home a pair of bronze medals on Monday, as the women’s rugby sevens team capped off their sport’s Olympic debut in style while Kylie Masse kept up the momentum in what’s already been a successful Games for Canada’s swim team. Here how all of Canada’s athletes fared on Monday. Bronze in rugby 7s Women — Canada lost

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How To Crush Your Social Media Like The UFC

The UFC has 20 million followers across all social media channels, 80 brand accounts, and they use paid media, branded content, sponsorship integration and influencer marketing to successfully market their product. Their most recent event, UFC 200, was one of the most successful in UFC history, with over 13 billion impressions. They had 3.2 million engagements onFacebook FB +0.59%, 246 million impressions on Vine, their custom UFC 200 emoji was

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Master many disciplines for a top-notch event

To ensure your business successfully organises an event, there needs to be thorough planning and management of a diverse range of disciplines. As the organiser, you will need to utilise skills from sales and marketing for your advertising. You will also need to be across project and financial management, logistics, and health and safety. Preparing for the unexpected is also critical.  Whether you’re making your way in the event management industry or have taken on

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Canada stuns U.S. in men’s volleyball at Rio 2016

Canada surprised the fifth-ranked United States with a 25-23, 25-17, 25-23 straight sets victory in a rollicking affair at Rio. RIO DE JANEIRO — Canada’s men’s volleyball team may have lulled the competition in to a false sense of confidence. The Canadians defeated the United States 3-0 in the men’s volleyball opener for both teams Sunday at the Rio Games. This is Canadian team’s first Olympic appearance since the 1992

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Social Media Success: 10 Things Marketers Can Learn from Netflix’s Social Strategy

Social media (along with the entire digital environment) is constantly changing. Internet users are becoming increasingly fickle and the battle for their attention is becoming fiercer by the minute. Keep up or get out. How can you make social media work for your business? By building a strong online presence and offering your clients what they want, even before they realize they want it. You are probably wondering how you

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7 must-watch moments during the Rio Olympics

Beyond the headlines about polluted water, infrastructure problems and doping, the Rio 2016 Games are sure to give sports fans some unforgettable moments. FULL SCHEDULE: Rio Olympics Here are a few to watch for:   Michael Phelps’ swan song The most decorated Olympian of all time will lead Team USA during today’s opening ceremonies, and with it, begin his fifth Olympics which he insists is his last. Though he called it quits after London

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Google Celebrates the Start of the Olympics with a Very Fruity Doodle

Try your hand at guiding a sprinting strawberry through various Olympic-style challenges The Rio de Janeiro Olympics begin today – and to celebrate the launch of the world’s biggest sporting event, Google have released a new, fruit-themed interactive doodle. Try your hand at guiding a sprinting strawberry, cycling coconut and golf-playing orange (as well as other delicious fruits) through various Olympic-style challenges to see who is crowned the winner of

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Try your hand at guiding a sprinting strawberry through various Olympic-style challenges The Rio de Janeiro Olympics begin today – and to celebrate the launch of the world’s biggest sporting event, Google have released a new, fruit-themed interactive doodle. Try your hand at guiding a sprinting strawberry, cycling coconut and golf-playing orange (as well as other delicious fruits) through various Olympic-style challenges to see who is crowned the winner of

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