It turns out they don’t hate all of them Kaci Owens, a 16-year-old high school junior from Liberty Township, Ohio, knows she’s going to be blasted with advertising every time she checks Facebook, YouTube or Instagram. In her words, it’s “a few posts, an ad” then, “a few more posts, another ad.” “I think it’s everywhere,” Owens says, adding that she most often sees ads for makeup or food. “But
The discussion around events usually revolves around the marketing team. That makes sense because events typically get planned by marketing and come out of marketing’s budget. But when the ultimate goal of a marketing event is to create and accelerate sales pipeline, it’s important to look at events from a sales perspective as well. As a Director of Sales, I’ve found that the more involved the sales team is in
Creators of Pokemon Go on Wednesday said the blockbuster mobile game has been released in Brazil just in time for the Rio Olympics. A spokesman for the game’s publisher Niantic confirmed in an email that “the app is currently rolling out across all of Central and South America.” Earlier in the day, the official Twitter account for Pokemon Go tweeted that it was working hard to launch the game in
The one thing you never hear in Silicon Valley is an entrepreneur admit they copied someone else. Yet there in the headquarters of Facebook, the world’s most prolific product cloner, Instagram CEO Kevin Systrom surprised me. He’d just walked me through the demo of Instagram Stories, a pixel for pixel photocopy of Snapchat Stories. The products look so similar I couldn’t help but chuckle as he progressed through the slide deck
Add endurance races to the list of competitions making their way to cable sports. Tough Mudder Inc., the backer of grueling endurance contests, said it struck a multi-year partnership with CBS Sports that calls for the CBS Sports Network to televise a new event series, Toughest Mudder, a new version of its signature contest. The company will in 2017, debut a “Toughest Mudder” series that will comprise six events in
Team Canada raised the flag at a ceremony in the Athletes’ Village in Rio de Janeiro on Tuesday. Saskatoon’s Gavin Schmitt, a six-foot-10 volleyball player, says his bed in the Olympic athletes’ village is long enough and fits him just fine. Canada’s athletes joined those from Angola, Malaysia and Figi in a welcoming party for the four countries at the village just outside the Barra Olympic Park on the west
Late last year, I made some predictions about social media in my post, The Top 7 Social Media Marketing Trends That Will Dominate 2016. Now that we’re more than halfway through 2016, let’s take a look at what the dominating trends really are: 1. Less is more, better is better. Social media is a crowded world already—there are billions of users with social profiles, and they all follow hundreds to
Microsoft has announced that its Bing engine will be used during the 2016 Olympic Games in Rio de Janeiro. The engine will try to predict which events will be the most exciting events for each day of the Games. The Bing Predicts engine has been used in the past to pick the winners of sporting events, awards ceremonies, and election results. In a blog post, Microsoft stated: For the 2016
The Blue Jays completed three trades before Monday’s 4 p.m. ET non-waiver deadline to address the team’s need for starting pitching depth and bullpen help. The biggest deal of the day was a swap with the Pittsburgh Pirates that brings left-hander Francisco Liriano and two minor-league prospects to Toronto with pitcher Drew Hutchison going to Pittsburgh. Liriano becomes the immediate favourite to replace Aaron Sanchez in the rotation, even though the
To most old school marketers, influencer marketing seems risky and without merit. More than a few have asked me, “Where’s the legitimate ROI?” Without a native knowledge of social media, those who have marketed the same way for years think that influencer marketing is flimsy and ephemeral. Some just don’t know how it works or are unwilling to take a risk. The fact is, there is loads of research to show that
