Whether you’re hosting a small local gathering or a huge corporate party, planning a successful event has never been associated with the word “easy”. With that said, the industry is changing for the better and the way in which we market our events is forever evolving and changing for the better. Many will remember the time when sending out invites by post was just the norm, then email was introduced
Milos Raonic has warmed up to the same song at every match of the Rogers Cup — “My House” by Flo Rida. The song is already omnipresent at sporting events, but it especially reflects how Raonic wants to play at the ATP Tour event in his hometown, dominating every set and showing a new-found understanding of the short game. The Canadian easily dispatched American qualifier Jared Donaldson 6-2, 6-3 on
If you’ve got a following on a major platform like Instagram, Facebook, Youtube, Snapchat, or Twitter, chances are it’s worth something. Companies recognize the value of a loyal following, and are increasingly turning to social media influencers to promote their products. In 2015, social media ad spending exceeded $23 billionworldwide, and is expected to increase, meaning there’s a huge opportunity for social influencers to cash in. Social media influencers serve
Many of the top soccer clubs in the world are heading to the U.S. this month for the fourth annual International Champions Cup tournament organized by Relevant Sports. Real Madrid, Bayern Munich and Chelsea highlight a group that also includes Leister City, Liverpool, Inter Milan, Paris Saint-Germain and AC Milan. Barcelona and Celtic are part of the European component of the tournament as well. The star-studded clubs with massive global appeal
Canadian Milos Raonic downed Yen-Hsun Lu of Chinese Taipei 6-3, 6-3 on Wednesday evening in the second round of the Rogers Cup. Raonic, from nearby Thornhill, Ont., will face American Jared Donaldson in the third round of the tournament. Raonic relied on his booming serve, especially in the second set, and finished off the match with his eighth ace which Lu deflected high and wide. Raonic had some trouble with
Social media is seductive because of its easy point of entry and low-cost basis, but a lot of time and effort are required to create a successful campaign. Large corporations can dump money into huge advertising campaigns whenever they want, but it’s the bit players — the emerging startups of the world — that can really take their campaigns to the next level. The startup advantage Why do startups seem to have
Want to know a secret? I work for an event technology company without a dedicated event marketer. Our marketing team is lean and mean: we have demand gen, content, product marketing and ops. When I joined Attend six months ago, we decided to drink a big old glass of Kool-Aid and plan more hosted events. Like everyone else in the known universe, we were kicking off an account-based marketing and
Roger Federer of Switzerland falls over during his men’s semifinal singles match against Milos Raonic of Canada on day twelve of the Wimbledon Tennis Championships in London, Saturday, July 9, 2016. (Clive Brunskill/Pool Photo via AP) Missing the Rogers Cup was one thing. It turns out tennis legend Roger Federer will miss a lot more than that. The Swiss star, who turns 35 in a couple of weeks, just
Adidas is winning. Unequivocally. No matter which side of the sportswear fence you sit on, it’s difficult to deny that within the last 18 months the brand with the three stripes has raced to the top of the pile. After snatching Kanye West from Nike and undergoing an overhaul of footwear output, apparel, and key collaborations on the Originals side of the brand, Adidas is enjoying a run of success
Every host nation has dealt with its own series of problems throughout the history of the Olympic Games. It seems, however, that Rio de Janeiro is having more than most. So with the opening ceremony just a week-plus away, here is a list of all the issues facing Rio in advance of the Olympics, which begin on Aug. 5. Zika The first and most consistent issue is the Zika virus,
