Category BrandFIT Inc.

Canada to send 313 athletes to Rio Games

The Canadian Olympic Committee has announced Canada’s full 313-athlete team for the Rio Olympics. The large Canadian contingent is made up of 187 women and 126 men ranging in age from 16 to 56. Ontario is the most represented province with 132 athletes, followed by British Columbia (68) and Quebec (54). The oldest athlete on the team is 56-year-old Lesley Thompson-Willie, coxswain of the women’s eights rowing team. She will

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Fix Your Social Media Strategy by Taking It Back to Basics

A recent CMO Survey indicates that marketers plan to double their spending on social media in the next five years. YetIBM’s C-Suite Study reports that nearly half of CMOs believe they are not prepared to manage the challenges of social media. This disparity highlights an important, and potentially costly, problem: Marketers continue to increase social media spending, yet many are still uncertain about management, strategies, and integration. A quick Google

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What The 10 Most Viewed Sports Events Tells Us About Our Bond With The NFL, NBA And College Sports

When you think of the most watched sports events of 2016 to date, surely you will envision the Super Bowl as number one as it has been for years. That historical fact remains true. But are you so sure about the next nine most watched television games this year? When you also think of the tremendous popularity of the NCAA Basketball Tournament, affectionately known as March Madness, you would surely

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Milos Raonic facing easier path to Rogers Cup title

Canada’s Milos Raonic doesn’t feel any type of relief now that world No. 2 Andy Murray won’t be in attendance at this week’s Rogers Cup in Toronto. Raonic suffered his sixth straight defeat to Murray earlier this month in the final at Wimbledon. The Briton has beat Raonic four times this year, including the semifinals of the Australian Open, quarter-finals at Monte-Carlo and the finals at the Aegon Championships just

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FC Barcelona Ranks As The Top Sports Team On Social Media

The National Football League is the richest sports league in the world with 27 NFL teams landing on Forbes’ recent look at the 50 most valuable sports teams, including the Dallas Cowboys who ranked first at $4 billion. But when it comes to global reach, NFL teams can’t touch their brethren that play the other brand of football. The NFL’s 32 teams have a combined 141 million followers on social

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How Event Marketing Brought This Startup’s Message & Product To The People

Eyal Levy created a new generation of beanbag chairs. Unlike the 1970s-style bag of beans that graced many paneled basements of the era, Levy’s Yogibo line combines the support of a pillow with the form-fitting properties of a beanbag. His products are visually appealing, but an online storefront wasn’t enough to generate the sales he wanted. “Our products are known to be exceptionally comfortable,” says Levy. “Since this is a

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NBA pulls 2017 all-star game from Charlotte

NBA commissioner Adam Silver has reportedly opted to move the 2017 All-Star Game out of Charlotte due to anti-LGBT laws. (Andy Lyons/Getty Images)   The NBA is moving the 2017 all-star game out of Charlotte because of its objections to a North Carolina law that limits anti-discrimination protections for lesbian, gay and transgender people. The league had expressed its opposition to the law known as HB2 since it was enacted

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Why and how chatbots will dominate social media

Since the early 2000s, brands have experimented with social media platforms and networks to communicate with customers and prospects — first through weblogs, then eventually through social networks such as Facebook and Twitter. Although the capabilities and sophistication have continued to evolve, at its core, social media has remained a platform to facilitate human-to-human communication. But then the robots moved in. Robots, though more specifically virtual robots or chatbots powered

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Two Millennial Fashion Entreprenuers Share The Elements Of Hosting A Successful Brand Event

Last month, my team of 3 women: myself, my chief branding officer Maggie, and our summer intern Lila threw my company’s first Manhattan event to introduce our ethical fashion brand to my network of Manhattan’s influencers and investors. Our intent was to share with a room of my biggest supporters, the inspirations behind what we’ve built, and to come together as a community to brainstorm how to execute our vision (coughs: we

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Two Millennial Fashion Entreprenuers Share The Elements Of Hosting A Successful Brand Event

Last month, my team of 3 women: myself, my chief branding officer Maggie, and our summer intern Lila threw my company’s first Manhattan event to introduce our ethical fashion brand to my network of Manhattan’s influencers and investors. Our intent was to share with a room of my biggest supporters, the inspirations behind what we’ve built, and to come together as a community to brainstorm how to execute our vision (coughs: we

Continue reading…