Category BrandFIT Inc.

Brad Richards retires after 15-season NHL career

Detroit Red Wings center Brad Richards celebrates his goal against the Tampa Bay Lightning during the third period of Game 2 in a first-round NHL hockey Stanley Cup playoff series Friday, April 15, 2016, in Tampa, Fla. (AP Photo/Chris O’Meara)   Forward Brad Richards is retiring after 15 NHL seasons during which he established a reputation for offensive consistency and won two Stanley Cup championships. Following one season with Detroit,

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6 Tips For Converting More Customers With Social Media

Do you handle marketing and communications management for your brand? Are you a small business owner looking for new and creative ways to expand your customer base? Do you have social media platforms to promote your product line but you’re not sure how to effectively boost your campaigns? If you’ve answered “yes” to any of these questions, you’re not alone. These are common issues faced by entrepreneurs and business people

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Final table set for World Series of Poker event in Las Vegas

Poker players, the “November Nine,” pose after the final table is determined for the World Series of Poker Main Event, just after midnight in Las Vegas, Tuesday, July 19, 2016. From left are Jerry Wong, Griffin Benger, Vojtech Ruzicka, Fernando Pons, Qui Nguyen, Cliff Josephy, Michael Ruane, Gordon Vayo and Kenny Hallaert. (Steve Marcus/Las Vegas Sun via AP) LAS VEGAS (AP) — A Long Island poker veteran has emerged as

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Tiger Woods withdraws from PGA Championship

Tiger Woods has withdrawn from the 2016 PGA Championship, making official that the 14-time major champion will not compete in any of golf’s four majors this year as we near the one-year mark since Woods last played competitively. The PGA of America announced Woods’ withdrawal with the release of the final full field for next week’s PGA Championship at Baltusrol in New Jersey. Harold Varner III will replace Woods in the

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Selena Gomez’s Social Media Posts Are Evidently Worth $550,000 Apiece

Celebrity women are absolutely dominating social media when it comes to personal branding nowadays, and Selena Gomez is the queen bee of digital buzz. According to measurement company D’Marie Analytics, the top six social influencers are either female pop stars like Gomez, Rihanna, Beyoncé and Taylor Swift—or their last name is Jenner, and first name is either Kendall or Kylie. Gomez currently stands in the No. 1 slot and, per D’Marie,

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6 Thought-Provoking Quotes From Event Industry Innovators

LOS ANGELES BizBash Live: The Expo took over Los Angeles’ California Market Center on July 13, and included a packed lineup of smart speakers at the Event Innovation Forum downstairs from the buzzing exhibit floor. With speakers representing such thought-leading organizations as Google, Salesforce, and even the White House the program offered a range of provoking takeaways including these big ideas.   1. “Focus on the user and all else will

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Phil Kessel brings Stanley Cup to Toronto SickKids Hospital

The Chronicles of Stanley is an occasional series this summer that tracks the Pittsburgh Penguins as they each get their special alone time with the Stanley Cup. Phil Kessel was next in line to enjoy his days with the Stanley Cup after Pittsburgh Penguins captain Sidney Crosby had some fun over the weekend. On Sunday, Kessel celebrated in his hometown of Madison, Wisconsin with friends and family, with sister Amanda,

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The Limits of Social Media Engagement

When brands reach a certain number of followers, engagement starts to drop. Social media marketing has become not only a fundamental interactive communication channel but also a pillar of distribution for the retail industry. As a key entry point of the online customer journey, many brands use social media to drum up engagement and purchases. Most brands, therefore, try to maximise their follower bases with the idea that the more

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What Should B2B Event Marketing Mean For Your Company?

As the biggest expense in B2B marketing budgets, events are an integral part of the go-to-market strategy for most companies. While many marketing teams use events, strategies vary widely from company to company. The term “event marketing” is used to describe everything from promoting a huge conference to hosting a customer dinner, making it tough to pin down what event marketing should mean for B2B marketers. To get a better

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MLB All-Star game had record low viewership

For years, Major League Baseball used the phrase “this time it counts” to drum up fan interest in the All-Star game. The game may still determine home field advantage in the World Series, but it doesn’t appear the fans care. The numbers are in, and no one watched the 2016 MLB All-Star game. Sports TV Ratings @SportsTVRatings Record-low (by a wide margin) for MLB All-Star Game with 8.707 million viewer

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