The Evolution Of UFC Event Marketing: From The Beginning To UFC 200
When Alan Hunter first met Lorenzo Fertitta in 2001, Fertitta shared with him a vision for UFC that would take it to a mass audience. The focus would be on martial arts, not street fighting. Fertitta wanted to position UFC so it would appeal to a network – showing the extreme natural of the sport but emphasizing the traditional forms of martial arts at its core like jiu-jitsu. Photo courtesy of