Stop Measuring Reach In Your Social Media Marketing: It’s About Genuine Engagement
Marketers are often pegged with questions related to the future of social media such as: Is Facebook still relevant? What’s the next social platform? Which is most powerful: a like, share, retweet, favorite? And, my personal favorite, how can I increase my reach on social media? While these are all fair questions, attempting to grade the social landscape in this manner is counterproductive and missing the greater point. Social media