Marketers are often pegged with questions related to the future of social media such as: Is Facebook still relevant? What’s the next social platform? Which is most powerful: a like, share, retweet, favorite? And, my personal favorite, how can I increase my reach on social media? While these are all fair questions, attempting to grade the social landscape in this manner is counterproductive and missing the greater point. Social media

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Advertising your brand through events involves a lot of work. Planning a successful event alone can be a daunting task, but promoting your event to your target audience can be just as challenging. It is not easy, but when successful, you can effectively increase the exposure of your brand while acquiring strong leads from those who attended. With the right strategy, you can effectively market and promote your events through various

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As top male golfers continue to drop out, no female golfers have followed suit The LPGA’s top-ranked Lydia Ko is thrilled to attend the Rio Olympics, in contrast to many of the top male pros bowing out, citing the Zika virus. (Elaine Thompson/The Associated Press)   When it comes to golfers and their interest in competing at this year’s Olympic Games in Rio de Janeiro, a curious gender divide is

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If you feel a bit behind the times when it comes to SEO and social media, I can’t blame you. I read the news every day, adjust my company’s and clients’ strategies regularly and still feel behind. That’s because trends never stay the same for very long, and there are always new ones emerging to challenge the status quo. If you haven’t taken a scrutinizing look at your SEO and social

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Rio de Janeiro’s acting governor warned Monday that the Olympic Games could be a ”big failure,” because of budget shortfalls that threaten to compromise security and mobility during the games. In an interview with Rio’s O Globo daily, Francisco Dornelles said the state is still awaiting a 2.9 billion Brazilian real ($860 million) payout from the federal government aimed at shoring up state coffers ahead of the Aug. 5-21 event.

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Gary Cahill was lying face down on the field in disbelief. Dele Alli was squatting on the turf with his head in his hands. It was utter humiliation for England. First-time finalist Iceland embarrassed the stars of the Premier League on Monday, dumping them out of the European Championship in the round of 16. And the man who presided over yet another night of English ignominy immediately quit. Roy Hodgson’s

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65% of senior marketing executives believe that visual assets are core to how their brand story is communicated. Visual content marketing skyrocketed in the recent years. Brands are looking for ways to enrich their digital storytelling and market their products. Photos, videos and infographics are crucial in bringing experiences to life. According to CMO Council, 65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are

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France, Germany and Belgium sealed their places in the quarterfinals of the European Championship on Sunday as three of the pre-tournament favorites lived up to their promise. There was a scare for the host nation after Ireland scored a second minute penalty, but Antoine Griezmann struck twice after the break to give France a deserved 2-1 victory in Lyon. While France was made to work hard to advance, Germany had

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As team executives began gathering on the arena floor an hour before the start of the NHL draft’s second round Saturday morning, a video highlighting former No. 1 selections began playing on the big-screen video boards. The first player featured just happened to be Steven Stamkos, the top pick in 2008. At a time when Arizona-born center Auston Matthews was selected first by Toronto, and on the heels of the

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What looked like a small change to how media companies can share stories could have a huge impact. Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. But for the increasing number of publishers that rely on native advertising to make ends

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