Category BrandFIT Inc.

Young Players to watch at Wimbledon 2016

Which young players in the men’s and women’s draw could spring a surprise at Wimbledon in the next couple of weeks? Nick Kyrgios Nationality: Australia Age: 21 World Ranking: 18 Where to start with the infuriatingly mercurial Australian? He’s only been playing top-level tennis for a couple of years but in that time he’s reached two slam semi-finals as well as being involved in umpteen controversies, ranging from allegedly throwing

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Five Intriguing NBA Draft Prospects

Ben Simmons and Brandon Ingram are excellent prospects. So too are Kris Dunn, Dragan Bender and Buddy Hield. Outside of a handful of other prospects, though, there is a great deal of uncertainty in this 2016 NBA draft. It might just be the weirdest draft of all time, and it’s certainly the most unpredictable. Below are five first- or second-round prospects whose NBA future, though, are particularly difficult to nail

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Why Corporate Social Media Platforms Fail

Many managers approach enterprise social media networks as technology deployments and expect them to automatically buzz with activity. Many fail to realise that emotional capital is key to the success of such platforms. Enterprise social networks are generally not popular and recent studies continue to confirm that employees prefer not to use them. Research from Altimeter Group shows that, as of 2014, less than half of enterprise collaboration tools get

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How to Market Your Brand Through Live Events

Few marketing vehicles offer the advantages live events do. They provide unmatched opportunities for customers and prospects to touch, demo and otherwise interact with a product. Events facilitate relationship- and community-building with like-minded individuals, and enable brands to create a “brain-washing chamber” where they have complete control over the environment and messaging. Plus, live events are custom made for photo-sharing on social networks. It is probably no coincidence, then, that

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Las Vegas makes big bet on NHL expansion

You can be sure there will be the requisite glitz and glamour accorded most Las Vegas premieres. But will the National Hockey League’s expansion into Las Vegas have staying power on the strip? Or will it follow the script of many Vegas shows: full of hype at the beginning before quietly going dark and fading away. Remember this Kumbaya moment the NHL and Las Vegas franchise backers are enjoying with Wednesday’s news. By many

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New Study Finds Social Media Shapes Millennial Political Involvement and Engagement

Millennials are getting older and their interest in politics and social issues is on the rise. As the election heats up and voters get more involved, millennials are right alongside older generations in their desire to stay informed. Now that millennials are reaching their prime adult years, staying informed about current events has become more important. According to a study from American Press Institute, 69% of millennials get the news

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The Top 5 Performers In The Euro Cup Group Stage So Far

As expected, France (7 points) and Switzerland (5 points) from group A, and Wales (6 points) and England (5 points) from group B have qualified for the round of 16 in the Euro Cup 2016. © Reuters While the hosts were lucky to win both the games, England’s strong resistance kept them alive in the tournament. There were some late equalizers and injury time winners as the group stage is

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Rory McIlroy withdraws from Rio over Zika fears

Four-times major winner Rory McIlroy has decided to pull out of the historic golf tournament at the Rio Olympic Games in August because of health fears over the Zika virus. “After speaking with those closest to me, I’ve come to realise that my health and my family’s health comes before anything else,” the Northern Irish world number four said in a statement on Wednesday. “Even though the risk of infection from the

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LinkedIn’s sale is a sign of what’s to come for Twitter and other social media companies

When LinkedIn went public in 2011, it was heralded as the first in a new wave of social media companies landing on Wall Street. Facebook, Twitter, Yelp and Groupon were months if not years away from their public offerings. Pinterest and Snapchat, meanwhile, were still in their infancy. LinkedIn, less sexy than these companies but still growing sales quickly, saw its stock more than double on its first day of

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Russia may face Olympic ban in other sports if Sochi allegations are proved

A blanket ban on Russian athletes competing at the Rio Olympics could be recommended by the World Anti-Doping Agency if accusations of state-sponsored doping at Sochi 2014 are proved. Russia’s track and field stars have already been excluded from competing in Rio by the IAAF, and the Wada president, Sir Craig Reedie, said he was minded to create a “precedent-setting opportunity” if a forthcoming report from the law professor Richard

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