It’s no surprise that millennials and social media marketing are a match made in heaven. Millennials primarily use digital channels to help them with their buying decisions. In this post, we break down the most interesting millennial data from a recent report and tell you how to better market to this growing group. Millennials B2B Report Sacunas, Inc. released a report entitled, “The Next Generation of B2B Buyers: How the
Heineken and Formula One Management (FOM) have reached an agreement for Heineken® to become a Global Partner of Formula 1®. This significant partnership will start this year at the newly renamed Formula 1 Gran Premio Heineken D’Italia 2016, in Monza, and run for a multi-year term. From the 2017 F1® season onwards, Heineken® will be the F1® Event Title Partner of three Formula 1® Grands Prix (GP). It will also
By finishing first will avoid quarter-final matchup against favoured Argentina Jesus Manuel “Tecatito” Corona’s goal in the 80th minute gave Mexico a 1-1 tie against Venezuela on Monday night and first place in Group C of the Copa America. Corona had missed several opportunities to score before he took on five defenders before firing off a shot from 10 yards to tie it up and thrill the overwhelmingly pro-Mexico crowd.
When approaching media today the first question becomes: How can we get users to trust our brand? If they don’t trust the brand they will not trust the media. The efficacy will be shot. Nielsen reports that 92 percent of consumers trust recommendations from friends and family above all other forms of advertising. Social and Influencer marketing prove to be effective largely because they are the closest outlets to that
Avertising your brand through events involves a lot of work. Planning a successful event alone can be a daunting task, but promoting your event to your target audience can be just as challenging. It is not easy, but when successful, you can effectively increase the exposure of your brand while acquiring strong leads from those who attended. With the right strategy, you can effectively market and promote your events through various
Crosby wins Conn Smythe A turnaround season for the Pittsburgh Penguins ended with Sidney Crosby once again holding the Stanley Cup. Crosby set up Kris Letang’s go-ahead goal midway through the second period to help the Pittsburgh Penguins win their fourth Stanley Cup in franchise history by beating the San Jose Sharks 3-1 Sunday in Game 6. Brian Dumoulin opened the scoring with a power-play goal and Patric Hornqvist added
Instagram is proving more attractive to advertising agencies than Twitter, according to a new survey from Strata, a unit of Comcast. A survey of 83 advertising agencies by Strata to discover which social platform their clients preferred for social media campaigns found that Instagram was the most popular. Facebook was the outright favorite, cited by 96%, which was to be expected, followed by YouTube (68%). But, in terms of the
Last month, Pret a Manger announced the launch of its first meat-free pop up restaurant, which is open in Soho throughout June. However, far from being designed to cater to the needs of the vegetarian community, Pret A Manger’s ‘Little Veggie Pop Up’ is in fact targeted towards meat eaters. The concept is part of a wider campaign to challenge traditional perceptions around vegetarian dishes and promote a new breed of
Hockey icon was one of most respected, beloved players in history The nickname “Mr. Hockey” said it all. Gordie Howe, widely regarded as the most complete player in the history of the sport, has died at the age of 88. Howe’s health had deteriorated in recent years, and he suffered a series of strokes in the fall of 2014. Howe’s sister Helen Cummine, who lives in Saskatoon, told the CBC that Howe’s son
What are the smart ways to jump on the influencer marketing bandwagon, including measuring success beyond organic results? How should brands measure success of influencer marketing? Any essential metrics or data points to track? The recent flareup around influencer marketing being overrated really fascinates me. Social media has fundamentally changed the balance of power between customers and brands as peer recommendations play a much larger role in purchase decisions, and
