Influencer marketing is a topic that is brought up at most meetings these days, and while it has been the core principle of a public-relations approach (third-party endorsement) it is fast becoming a channel of choice for many agencies, regardless of the sector in which they operate. Why is it becoming fashionable to talk about it? Because at first glance, it looks an easier way to build brand recommendation far
At a time when it’s becoming increasingly hard for publishers to make money, Cosmopolitan believes media executives should rely less on advertising and circulation models and focus more on events. Pulling away from advertising might seem contrarian for a legacy publisher but it’s a shift that has turned the brand into a success story. “Sex is not just what this brand is anymore – we are now looking more at
Kevin Durant has learned, painfully and repeatedly, that championships wait for no one. The game moves on, it evolves. What once seems promised quickly can vanish. As his latest best chance to lead the Oklahoma City Thunder to that elusive title evaporated late Monday under a confetti shower at Oracle Arena, Durant hugged the triumphant Stephen Curry while seething and mourning inside. “I hate to [expletive] lose. It sucks. I
Some trends are so hot that they take off right from the starting gate, dragging us along with them. Social media is just such a trend. In fact, social media is more than a trend as it is here to stay. But because social media has grown so fast, most marketers have been forced to learn how to use it “on the job.” Is it worth it – the learning
Social media and events, at their core, bring people together. When used properly, they should go hand-in-hand. Social media providers have recognized this and are increasingly becoming more event-centric in their product offerings. Here are a few new ways that this is happening: Facebook: Facebook, is the largest social media channel with 1.67 billion users (1 in 5 on this planet). It has long had an Events Page option for
LAS VEGAS – The battle of the UFC’s young and unbeaten knockout artists was no contest. Cody Garbrandt is still undefeated after stopping Thomas Almeida. From the moment the bell rang, Cody Garbrandt was dominant over Thomas Almeida in the main event of their bantamweight fight Sunday at the Mandalay Bay Events Center. They entered the bout a combined 29-0 and were seen as the future of the 135-pound division.
Marketers of small and medium-size businesses struggle with how to spend their advertising budgets. Only 13% responding to a survey from Magisto use search engine optimization and 27% use paid search. More are turning toward social media as a form of word of mouth. The results — from Unlocking The Most Powerful Shift In SMB Marketing, released Wednesday — found that for SMBs it’s about selling stories and experiences, not products,
Langley’s Gin and Garnish Communications hosted a huddle at Event 360, exploring how to use brand activations to create a memorable consumer experience. Event 360 is Event and sister title C&IT‘s annual summit of inspiration and insight, held yesterday (25 May) at Building Six at The O2.Mark Dawkins, co-founer and co-owner of Charter Brands, which launched Langley’s No. 8 Gin three years ago, told attendees that with consumers increasingly hard to
SportsHero is a new app that lets sports fans dabble in match predictions and show their skills off against friends and other game-watchers. The app is made by the team behind Singapore-based TradeHero, a virtual trading app backed by more than $10 million from investors, and it launched officially this week. SportsHero is available for iOS and Android and it takes many of the mechanics from inside TradeHero, the service that
As marketers turn to social media platforms to connect with customers, the “2016 Social Media Marketing Industry Report” from Social Media Examiner has found that video content has become an essential part of their strategies. According to the data, about 60 percent of marketers state that they use video in their marketing strategies. Furthermore, 73 percent intend to increase their use of video in the future. Channels such as Periscope and Facebook
