Marketing clouds aim to be the end-all — everything your martech heart desires. And to do that, they need to offer the ability to handle just about everything from one centralized platform: advertising; targeting and segmentation; content, email, social media and mobile marketing; analytics and data management; and marketing automation. But too many marketers think they can take their data, drop it into any available platform, and it’ll be smooth sailing

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Tampa Bay looking for 2nd straight Stanley Cup appearance The Pittsburgh Penguins are headed home for Game 7 of the Eastern Conference final. Sidney Crosby had a goal and an assist, and Phil Kessel, Kris Letang, Bryan Rust and Nick Bonino also scored Tuesday night in a 5-2 victory that evened the best-of-seven series at three games. Game 7 is Thursday night, with the Penguins hoping to reach the Stanley

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“All influencer marketing tactics, such as giveaways, hashtag contests, vlog reviews and blog posts should all be optimized for mobile.” “Influencer marketing is the fastest-growing channel” This was one of many eyebrow-raising findings over at the Tomoson marketing blog. The study makes clear that brands who ignore the power of this innovative strategy do so at the expense of customer acquisition. At its core, influencer marketing is the act of

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Toronto guard scores game-high 35 points in Game 4 win The Toronto Raptors say they never stopped believing — even when it seemed like no one else did. On a night that marked their most dramatic game of this historic post-season run, the Raptors clawed their way back to even up the NBA Eastern Conference final with a 105-99 victory over Cleveland on Monday. “Someone mentioned that we were in it

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“I usually wait at least a week before reaching out and instead use this time to conduct research about them, their role in the organization and how I can be of service to them.” I’ve gotten in touch with executives of the highest levels at some of the largest corporations through LinkedIn. Not by being overly “salesy” or pitchy (or annoying), but by conversational, genuine interactions. If you want to

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Take a look at the total brand mentions made by your target influencers, and analyze the level of engagement you have with them. As a marketer, you’re probably familiar with the impact of influencer marketing on engagement and business performance. However, it’s not easy to take on this method of marketing. There are several influencer marketing challenges that you might face as you get started. In 2015, a report from

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The fashion industry is one of the most visible in the world, and this is because you will be constantly inundated with media stories about what is “in” this season and which trends are likely to be appearing in your local stores and malls in the coming months. The marketing and branding strategies of companies involved in the world of fashion are some of the best examples of how an

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ESPN kicked off its annual upfront presentation for advertisers Tuesday morning with a live, original performance from two of the stars of the Broadway hit musical Hamilton. This was a hokey way for ESPN to glom onto something popular and impress the easily-impressed media buyers in the audience; it also served as a workable metaphor for the direction in which ESPN would like to head, and like to be seen

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With the introduction of social media, buying decisions have become somewhat tedious with consistent influxes of ads throughout the web. Consumers are now looking at fellow consumers to inform their purchasing decisions; they now look at each other and at their favourite personalities, who are consolidating massive followings on various social media platforms. It is because of this reason, Lemok Agency believes influencer marketing is the new word of mouth

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Some fear joining the Olympics could damage the spirit of certain sports New sports, more variety, better chances for Canada to win medals. The next two Summer Olympics in Rio and Tokyo will feature some significant changes. In Rio, rugby sevens makes its debut, with Canada a strong contender in the women’s competition. There’s also the addition of golf, which could feature strong Canadians in Brooke Henderson, Alena Sharp and

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