Marketing cloud: Enabling awesome user engagement across channels
Marketing clouds aim to be the end-all — everything your martech heart desires. And to do that, they need to offer the ability to handle just about everything from one centralized platform: advertising; targeting and segmentation; content, email, social media and mobile marketing; analytics and data management; and marketing automation. But too many marketers think they can take their data, drop it into any available platform, and it’ll be smooth sailing