There’s no doubt that for many marketers and decision makers, the allure of crafting a campaign for social media is the cost, or rather the lack thereof. Using social media to market for free is a natural draw for cost-conscious organizations looking to build online awareness for their brand. That said, social networks are businesses, and in looking to turn a profit they’ve built sophisticated ad platforms many advertisers have
Hving a comprehensive digital marketing strategy is key for building a positive reputation online. Digital marketing enables a business to build authority and trust by facilitating interactions with current and potential customers through targeted campaigns. In the small business market in particular, an increasing amount of business owners and managers plan to use digital marketing to share their stories. 70 percent of small businesses plan to implement a digital marketing strategy by 2017 or later,
The Toronto Raptors are headed to the third round of the NBA playoffs for the first time. But you knew that. Here are the less-well-known numbers you need to know heading into the Eastern Conference Finals showdown with LeBron James and the Cleveland Cavaliers. Regular-season head-to-head Here’s how the season series between these two teams went down: Nov. 25: Cleveland 99 @ Toronto 103 Jan. 4: Toronto 100 @ Cleveland 122
DoubleDutch declared the end of the legacy event tech era and unveiled its plan for the future of Live Engagement Marketing. The company launched its new Live Engagement Platform that is purpose-built to transform analog events into digital social experiences. With this platform events can finally be measured and managed as easily as other digital marketing channels such as a Google ads, social or mobile campaigns, and email marketing. “We
Are you still wondering why Social Media is important to a Marketing Strategy? Are you thinking Content Marketing is just the latest buzzword? Well, here are a few statistics that will outline how important Social Media and Content are to business and a marketing plan. Article Written By: Laura Donovan with Business 2 Community
Yahoo7 announces line up for mobile marketing event Yahoo7 has announced the line-up of its mobile marketing event, Marketing in the Age of Mobile, at Vivid Ideas on 10 June. The event, held at the Museum of Contemporary Art Terrace, will see representatives from Facebook, Tribe, The Iconic, Unlockd and GroupM explore the future of mobile marketing. Yahoo7’s director of product and audience will lead the keynote address, revealing research
2018 World Cup may be first to use replay After years of reluctance, soccer may finally be overcoming its aversion to technology. In March the IFAB, the entity responsible for overseeing the laws of the game, said it would begin testing the use of video review technology during matches. Over the next two years these closed-door tests will explore how match officials can best make use of video assistant referees, either upon request
People are scrolling past advertisements because consumers don’t trust advertisements. No one wants to be told what to do, and in the case of most advertising, people are told to buy. A recent study by Google revealed that 56% of its online ad impressions are never actually seen by users. This suggests a problem in the way impressions have been analyzed traditionally, because the vast majority of advertisers equate ad
Has your event marketing team explored all of the avenues for going social? What about a tweet sheet? Coming off of big events like #SMMW16 — the spring conference on all things social media brought to you by Social Media Examiner — it’s easy to see why their event marketing team created the popular hashtag, #SMMW16, to go along with the event. But if you really want to get down
Toronto’s starting backcourt combines for 59 points; Carroll leaves with wrist injury DeMar DeRozan played with what felt “like a blowtorch” for a right hand. Kyle Lowry’s cut face looked like it had gone a few rounds in the ring. But for the first time this post-season, they looked and played like themselves — on the same night. And now the Toronto Raptors are one victory away from the NBA
