As the calendar turns to May, we’ve put together a list of the most interesting digital marketing statistics from the past month. Some of these stats piqued our interest because of what they say about the state of digital marketing and the impact of video marketing, whereas others helped identify the type of content that has been successful in this quickly growing space. Regardless–as these stats indicate–digital marketing has never
A new study offers insight into why some attendees return year after year and how planners can make use of those loyal fans. Repeat attendees to exhibitions and trade shows come back for very specific reasons, and at the top of their list is a desire to shop and to learn about new products and trends. That’s the finding of the latest report from CEIR, the Center for Exhibition Industry
“We lost in the second round. It sucks.” That was Alex Ovechkin after Game 6 of the Eastern Conference semifinals, speaking tacitly in the visitors’ locker room at CONSOL Energy Center. I’ve listened to Ovechkin speak after a playoff elimination seven times. We’re both a little grayer. He still gets emotionally drained and soft-spoken. Neither one of us have an answer as to why his Washington Capitals teams can’t advance
Jon Snow is alive and Ramsay just killed his father Roose. Let the twists and turns of Season 6 of Game of Thrones begin! The television adaptation of the high fantasy series has captured the imagination of a global audience. It is HBO’s most popular series ever, its illegal downloads exceeding that of every other program, and holds the record for the highest number of Emmy Awards for a single
Focus on elite athletes may drive others away, say experts studying decline of sports participation. At a time when sports appear to be more popular than ever at elite levels, participation rates across age groups continue to decline, according to a new study prepared by Vital Signs and the True Sport Foundation. “Eighty-five per cent of Canadians agree that sport participation builds stronger communities, but at the same time we are seeing
Looking to increase your customer base? London’s leading event marketing and sales firm, Citipeak Events urges companies to focus on building relationships with customers when looking to increase the number of sales In today’s market, the customer does not like to feel that they are being sold something; they don’t mind getting expert help when they want to buy something, but most of the time they are not ready to
Influencer marketing can be one of the simplest ways to build brand awareness and grow your audience using social media. Influencer marketing is the “new” word of mouth, and if you’re confused about what to do with your social media influencers once you have them, you’ve come to the right place. In this post I’ll share 3 really simple ways to partner with influencers (without creating any content on your
You have an event coming up and everyone suggests that you should promote it on social media because that’s where a major part of your potential audience is, making decisions and sharing experiences. It feels like a mammoth task with so many touchpoints and suggestions that it’s bound to get one confused. I have put together a quick guide to get your marketing efforts in order, and promote your event
Oklahoma star scores game-high 41 points Kevin Durant went on a scoring spree that was spectacular, even by his standards. The four-time NBA scoring champion matched his career playoff high with 41 points and the Oklahoma City Thunder beat the San Antonio Spurs 111-97 on Sunday night to tie the Western Conference semifinal series 2-2. Durant had 29 points on 10-for-13 shooting in the second half. He scored 17 points
In today’s marketing speak, influence can mean a number of different things for advertisers. It can mean influential emotion, content, video or it can relate to an actual person or community who can directly communicate with consumers on behalf of brands. Influencers are the vloggers, bloggers and artists who can manipulate our audiences easily. How can they do this? What does the word ‘influencer’ mean in 2016 and what can
