Heads up, ESPN: Amazon wants to get into sports on the web. The giant retailer, which tried but failed to land a deal to stream live NFL games, wants to stream other sports via its growing web video operation. That’s why it has hired an executive to head up a new sports group: James DeLorenzo started working at the company as head of sports in March, per his LinkedIn bio.
Instagram announced a new algorithm which will affect the order in which you see photos. How will this impact digital marketers who work with social media influencers? Instagram is changing its algorithm. Gone will be the reverse-chronological feed that made it simple to schedule posts for maximum benefit. To replace it, Instagram has decided to use an algorithm-based feed instead. This simple change has the potential to drastically alter the
Explara, the Bangalore based event platform, has launched an Event Performance Marketing to offer various marketing solutions to event organizers. The service will allow organizers to carry digital marketing campaigns through Explara, in return the organizers will pay a percentage of the ticket value as commission. The company mentions that organizers will not need to pay any upfront fees or registrations fees, and that it takes commission only on a
Toronto guard DeMar DeRozan has huge night for home team. DeMar DeRozan and Kyle Lowry spent late Saturday night in an otherwise empty Air Canada Centre arena, with only the red and white T-shirts laid carefully over each seat as their audience. “You just think about that moment, when there’s nobody in the gym with you, with no pressure,” DeRozan said. Sunday, the two who’ve been so instrumental in the
There’s such a thing as being too popular. It turns out that once a social media influencer reaches a critical mass of followers, audience engagement actually begins to decrease. A survey of 2 million social media influencers by influencer marketing platform Markerly showed that for unpaid posts, Instagram influencers with fewer than 1,000 followers have a like rate of about 8 percent, while those with 1,000 to 10,000 followers have a like rate of
Events management is an integral part of the marketing mix. If you are handling a brand, every marketing activity should be aligned with your over-all marketing strategy. It is also imperative that you know who, and where your target audience is. Events are a good channel to strengthen your brand, but how do you know that you are doing it right? Here are four tips to successful events marketing: Identify Your Event
Wolfpack will join 3rd tier of English league The Toronto Wolfpack, a fledgling franchise with big dreams and even bigger travel plans, took its first steps Wednesday. Billing itself as the first major-league transatlantic pro sports team, the Wolfpack plans to play in the third tier of English rugby league come March 2017. The Toronto club will be the 16th entry in the Kingstone Press League 1, which currently has 12 teams from England, two from Wales and
A decade ago, it was Google GOOGL -0.74% that was shaping much of the business world. Today, it’s social media. But individual employees, from the CEO to sales and marketing reps aren’t getting their hands dirty enough to understand it or benefit from it. This is the problem Hearsay Social CEO and author of the New York Times NYT -0.38%-featured bestseller “The Facebook FB -1.22% Era” Clara Shih sets out to address in
‘What they say affects us. It’s real life, it’s our life,’ says journalist of daily online abuse Unlike celebrity mean tweets read aloud for laughs on late night television, the latest viral mean tweets video is hard to watch — and that’s the point. In it, Chicago sports journalists Julie DiCaro and Sarah Spain have several men read them real things that have been said about the pair on social media. The
Event management field has grown too much with the passage of time. Behind every successful event, the event management team is involved who worked day and night just to make the event happen that would leave a mark on everyone’s mind who attended it. From small gatherings to larger functions, from political conventions to prize distributing event, event management is involved and carries a special importance. When any event is
