Mr. A followed you, Mrs.B liked your post, Ms. C commented on your picture, Dr. D retweeted your tweet; has become the order of the day in the 21st century. social media The impact is so immense that for some people, it has become an addiction and for many others a daily routine. However, social media is more useful than we sometimes believe it is. Many businesses have now resorted
In the end, with personalized marketing, everyone wins. In order for any business to be successful, there needs to be some type of marketing plan. The exact type of marketing plan and the amount of money that is spent on it, will vary widely. It will depend on the type of business that is being conducted and many other factors. While there are many different ways to market a business,
Toronto scores 6-3 win thanks to home runs from Carrera, Bautista Manager John Gibbons says it’s too early to say the Blue Jays are on fire. But Toronto is definitely heating up. Ezequiel Carrera and Jose Bautista homered Sunday as the Jays continued to swing a hot bat in a 6-3 victory over the Oakland Athletics that brought them back to .500 at 10-10. The Toronto attack, which was sluggish
Thousands of social media mavens and mavericks descended on sunny San Diego for the one of the most important events in digital marketing: Social Media Marketing World. The annual event, put on by Social Media Examiner, is a meeting of some of the brightest minds in the online world. These are the influencers and early adopters that are always on the cusp of the next big thing, and this year was
Instagram is incredible for marketers in so many ways, but sometimes you have to rely on third-party tools to reach more people, secure new followers, and sell more of your product or service. Despite the recent algorithm changes, Instagram still remains a highly attractive platform both for creative publishers and brands. Yet, the standard gameplay won’t likely stay the same. Rather than focusing on aggressively building your following, it’s time
Some of the biggest names in sports gathered in New York on Tuesday to discuss the importance of youth sports — and the funding gap that is shutting down sports programs across the country. Twenty-seven percent of U.S. public high schools will have no sports by the year 2020, according to an estimate from the non-profit Up2Us Sports. “If you think about that, it’s really catastrophic for our kids,” Ed
Today’s advertisers need to ensure the customer journey is central to their marketing efforts, and the ones who incorporate social media, technology, and cross-channel strategies into their plans will come out on top, according to Salesforce.com’s latest State of Marketing report, which was released this week. “If we truly put customers at the center of our thinking — considering how we can make any touchpoint delightful — it changes the way
Too much of a distraction, or a way to keep normalcy in high-pressure situations? On Saturday, LeBron James took to his social media accounts to announce that he’ll no longer be taking to his social media accounts — at least for the duration of the NBA Playoffs. It’s called Zero Dark Thirty-23. According to Joe Vorden of Cleveland.com, “James has been doing this since 2012 – the year Zero Dark Thirty, the movie about Navy SEALs’
Hootsuite is integrating with four major social media platforms — a move designed to help marketers engage with consumers on video content. The Vancouver, British Columbia-based social media management provider launched the integrations with YouTube, Facebook, Twitter and Instagram. Hootsuite’s business model banks on integrations with social media platforms. What’s Different for Hootsuite Users? “Hootsuite’s new native YouTube integration brings the full capabilities of Hootsuite’s scheduling, collaboration and central monitoring
Word of mouth marketing is significantly more effective when it comes from an expert influencer, according to a new report sponsored by Experticity. In research conducted by the Dr. Jonah Berger, Wharton School professor and author of Contagious: Why Things Catch On, and the Keller Fay Group, 82 percent of consumers are highly likely to follow the recommendation of an influencer. “Many marketers today try to use celebrities as their influencer
