The Coca-Cola Company has announced a new packaging roll out as part of a global strategy to unify the brand and tie it back to the beverage’s iconic red packaging Yesterday, the soda giant unveiled its “one brand’’ graphic which will debut next month in Mexico and roll out across cans and bottles for all of its zero- and low-calorie beverages across much of the world by the end of
Power outages lasting up to 90 minutes at artistic gymnastics event last week International sports federations expressed concern Tuesday over problems with venues for the Olympics in Rio de Janeiro, including power failures at the gymnastics arena this week. Two top International Olympic Committee officials, meanwhile, will be dispatched to Rio for frequent visits to monitor the final preparations for South America’s first games. Members of the Association of Olympic
It is tempting to want to expand social media reach, but mere exposure to larger numbers rarely offers a return on investment of marketing costs. In this fragmented media time, brands need to carefully plan for how social media tools strengthen broader business goals. Take, for example, the opening of the Major League Baseball (MLB) season. Sports Illustrated‘s wonderful writer Steve Rushin last week noted that generally awful April baseball
Valanciunas posts double-double; Struggling DeRozan benched in 4th quarter. Raptors all-star DeMar DeRozan endured another difficult playoff performance. With the highest-scoring playoff game of his career, Jonas Valanciunas made sure DeRozan’s struggles didn’t matter. Valanciunas had 23 points and 15 rebounds, Kyle Lowry had 18 points, nine assists and seven rebounds and Toronto beat the Indiana Pacers 98-87 on Monday night. That snapped their postseason losing streak at seven games
Drones are everywhere. Whether you love them or hate them, drones (also known as UAVs or Unmanned Aerial Vehicles) are surging in popularity and are increasingly being used in a wide range of industries. From the Real Estate industry to Wedding Photography, drones are are entering mainstream content strategy and into diverse marketing initiatives. While there are a lot of UAVs on the market, models that offer 4K video and
With social media becoming ubiquitous, today’s generation follows social media stars as closely as movie stars and sports celebrities. As a result, businesses of all sizes increasingly engaged social influencers as part of their marketing strategy to connect with the social and mobile first consumers in 2015. Several major studies were carried out during the year to understand the efficacy of this channel. McKinsey’s study revealed that marketing inspired word-of-mouth
A study conducted by self-service ticketing and registration platform Eventbrite has found 60% of those surveyed heard about nightlife events they attend via social media. Social platforms eclipse all other channels for event marketing: nearly one-third (32%) of those asked said they discover nightlife events through contacts they follow on social media and a similar level (28%) cited social media advertising as being key to discovery. Eventbrite surveyed 2,500 people in
Spaniard scores 28th career Masters title The relief was evident for Rafael Nadal, as he overcame a sloppy performance on his serve to beat Frenchman Gael Monfils 7-5, 5-7, 6-0 on Sunday and get his hands on the Monte Carlo Masters trophy for the ninth time. This was the Spaniard’s first tournament win in Monte Carlo since the last of his eight straight titles there in 2012. It is also
Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. With rising rates of ad blocking, the adoption of mobile-first everything, social media app use, and declining rates of TV viewership, brands and marketers of all industries are realizing just how critical digital influencers are to an effective, comprehensive, and multi-platform marketing strategy. Budgets are growing fast, and marketers are seeing strong returns. Here
The Toronto Raptors didn’t just have their best regular season in franchise history, they had one of the best single seasons (based on regular-season winning percentage) in all of Toronto sports history. See how they stack up against some of the best Toronto regular-season teams in the four major North American sports. 1) 2015-16 Raptors (.683 win percentage): After a miserable playoff disappointment, the 2015-16 Raptors reloaded their roster over
