For most marketing teams, inbound is no longer a foreign term – three out four marketers around the world now prioritize an inbound approach. The key to making this strategy work for your brand? Focus on earning your consumer’s attention via engaging content rather than buying it. For marketers, this means you’ve got to become storytellers, offering high-value, low-branded content to enhance a consumer’s online experience while also staying in

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In 2015, Tomoson, a software to manage and match influencers with brands, surveyed 125 marketers and produced metrics on topics like how much revenue influencer marketing can generate. According to the survey, 59% of those marketers believe in influencer marketing so much that they were planning to increase their ad budgets for it within the next 12 months. “Brands are looking to top social media influencers as the new publishers

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What does the perfect marketing campaign look like? In general terms, I would probably define it as exactly the right content delivered to the right person, through the right channel, at the moment that they are most interested in making a purchase. Thanks to advances in data science we’re getting closer than ever before to having the right information available to ensure that campaigns only reach the right people with

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Lakers legend ends 20-year career on winning note vs. Jazz Kobe Bryant went out with a Hollywood ending to his remarkable career. Bryant scored 60 points in his final game Wednesday night, wrapping up 20 years in the NBA with an unbelievable offensive showcase in the Los Angeles Lakers’ 101-96 victory over the visiting Utah Jazz. He scored 23 points in the fourth quarter, posting his first 50-point game since

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First, companies wanted to gain global appeal. Then, they realized that their audience wanted a personal relationship with the brands that they used, which meant reaching those customers and prospects on a more localized level. Combined with the growing trend for reliance on mobile to research, find, engage and buy brands, hyperlocal social marketing has emerged as a growing strategy for large brands to reach and connect with their audiences.

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Putting together a non-profit event takes a lot of work, and often, there isn’t a lot of money to work with. This means that you have to come up with ways to make these events successful, without having to spend much. One of the most expensive aspects of any event is marketing, but there are tools you can use to make it a lot easier, and a lot cheaper. Here

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Dsquared2-designed outfits for Summer Games stick with tradition. Canada’s Olympic and Paralympic athletes will be in classic form as they suit up for Rio, sporting traditional styles steeped in the country’s colours and showcasing iconic national symbols. The latest designs from official outfitter Hudson’s Bay Co. were unveiled live Tuesday night in a dedicated stream on Team Canada’s Facebook page. In a move that’s being billed as a first, viewers

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Individuals are beating your entire marketing and PR department online.  Not by just a little – they’re running circles around it. They’re… Earning more links. Getting more organic visitors/pageviews Building more subscribers Developing deeper relationships Experimenting without fear Perfectly okay with failure Not obsessed with measurement, obsessed with success All with far less effort and stress. A majority of businesses just aren’t structured (or comfortable) with empowering team members to

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At the speed of the digital workplace, organizations lack the time time to create content the traditional way. That’s why some content marketers and publishers are moving toward intelligent content that is structured, adaptable and scalable. Producing content every time for specific channels no longer satisfies. Intelligent content, on the other hand, saves time and money and lets organizations adapt the content for different uses in the future. During a

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Crosby faces old nemesis Marc Staal, snipers Kane, Tarasenko duel On Feb. 10, the New York Rangers met the challenge head-on and passed. Pittsburgh captain Sidney Crosby, who entered the first of a four-game season series with 12 points in his previous four games, failed to record a shot on goal and extend an 11-game points streak. The Rangers defence, led by Dan Girardi and Marc Staal, smothered Crosby and

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