Passionate brand advocates can provide marketing on steroids. On a social web they boost sharing, enable crowd sourced marketing and they do it for free. They are your online tribe of brand ambassadors…. Brand ambassadors are people, customer advocates and fans who represent and talk about your brand with passion. If they are also passionate about your brand then that can provide powerful crowd sourced marketing that can amplify brand awareness.

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Spieth had 5-stroke lead during final round Jordan Spieth couldn’t bear to watch, turning his head before another shot splashed into Rae’s Creek. Moments later, Danny Willett looked up at the large leaderboard at the 15th green and couldn’t believe what he saw. This Masters turned into a shocker Sunday, right down to the green jacket ceremony. Spieth was in Butler Cabin, just like everyone expected when he took a

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Back in July of last year I shared with you 6 Tips For Holding A Successful Marketing Event. The tips including starting with an effective event page, utilizing social media and others. More and more brands are taking full advantage of event marketing for a variety of reasons. One global brand in particular is using event marketing in 2016 with a very distinct purpose in mind: to celebrate and pay homage to

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Social-media personalities lure venture capital as they hawk goods to followers Some of the hottest assets in the Chinese Internet industry at the moment are a collection of trendy individuals who are valued for their ability to peddle merchandise in their social-media posts. When Gu Mengjie moved back to China from Australia in mid-2014, he didn’t expect his meager online renown as an art-history writer would bring him much fortune. Now

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Swimmer is son of Olympic gold medallist Alex Baumann Another Baumann will be swimming in the Olympic Games for Canada. Ashton Baumann, son of Olympic gold medallist Alex Baumann, won Thursday’s 200-metre breaststroke at Canadian trials in the Toronto Pan Am Sports Centre. The 23-year-old posted a time of two minutes 10.69 seconds. Baumann was the only man in the breaststroke final to go under the time standard required to

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Facebook is making some changes to its livestreaming product, adding features that should make your broadcasts more engaging, shareable, and discoverable. Rolling out over the coming weeks are the ability to broadcast live videos to Facebook Groups and Events, the addition of Reactions and filters, and a new dedicated destination that highlights livestreams taking place throughout the world. In a blog post, product management director Fidji Simo described Facebook Live

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Giving influencers creative freedom and striving for a symbiotic relationship are key. As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers, as explored in a new eMarketer report, “Influencer Marketing for US Brands: The Platforms to Watch, and the Best Ways to Work with Creators.” Digital

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Having a brand presence at industry conferences and trade shows is a common component of any event marketing strategy. My guess is, your timeline leading up to an event looks something like this: Determine what you will showcase at your booth. Get materials designed/printed to have on hand at the booth. Figure out which company announcements you will make during the event, and what the public relations strategy is to

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Everyone loves a winner. The Raptors are heading to the playoffs, the TFC is looking good, and Toronto is in love with the powerful Blue Jays. But successful teams have the potential to do more than just make us forget about the lacklustre Leafs. They can change the way we see our city and diversify a fan base that could transform sports culture itself.  Things were noticeably more cramped

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Food has the incredible power of capturing people’s attention, and brands are learning from this trend in order to create viral experiences that has people talking day after day. It started out as the occasional BuzzFeed Food video, which showed a pair of hands making something delicious. Then, a few more companies learned the viral impact of these videos, and before you knew it, there were more food videos on

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