Its April Fools day again, and the media have been doing their best to get one over on their readers. In among the usual transfer stories and latest quotes, there have been a number of outlandish articles that seem too good to be true. Well, that’s because they are. Here is a round-up of the best, and worst, April Fools’ stories from around the web. Did you fall for any
With the ever-rising popularity of social media, Instagram influencer marketing has become one of the most effective tools for marketers in every niche. Consumers now look to fellow consumers and their favorite Instagram personalities for making their purchase decisions. They are strongly influenced by social media posts and comments, especially on Instagram. This has opened up a new channel for businesses to promote their brand through influential individuals. What is
Court documents reveal internal debate by NHL officials over head injuries. Prime Minister Justin Trudeau waded into the hockey concussion debate Tuesday, urging the NHL to look at head injuries “as a very real problem.” Trudeau was asked for his thoughts on the issue a day after court documents revealed an internal debate by NHL officials over head injuries and a deeper concern about the impact of fighting than what
Want to be disruptive? Disrupt something, don’t just collect VC money with an app that makes pizza cost $3 more. Stop trying to build the Uber of Whatever and start trying to create solutions to problems. The New York Times recently published The Uber Model, It Turns Out, Doesn’t Translate. The article is well researched, highlighting a few startups using the Uber model that just didn’t work and demonstrating how
Celebrities have long been a prominent part of the marketing landscape. For decades, brands have tried their best to get the world’s most recognizable stars to be a part of their campaigns, many allocating millions upon millions of dollars to securing the right celebrity endorsement. As social media marketing channels and platforms amassed substantially large user bases (YouTube has over a billion users, Instagram recently broke 400 million monthly active
From fine-tuning your hashtags to getting creative with your content mix, now is the time to experiment with social media as you develop your brand’s authentic voice for maximum engagement. Just how important is social media for lead generation and customer relationships? More important than SEO and word-of-mouth advertising, according to Wasp Barcode Technologies’ “State of Small Business Report.” Small businesses rank social media as their third most important marketing tactic for reaching
2011 conversation in series of emails followed deaths of 3 enforcers A series of emails unsealed Monday by a U.S. federal judge in Minneapolis includes an exchange between NHL commissioner Gary Bettman, deputy commissioner Bill Daly and former discipline czar Brendan Shanahan in which the executives discuss possible links between fighting in hockey, concussions, depression and drug use. The judge is overseeing a lawsuit filed by a group of former NHL players
Social media marketing has long been an important element in the success of major brands—for most, a proactive, well-thought through social media strategy means the difference between mass consumer renown or obscurity. Techniques may have changed with the rapid development of new and emerging social media channels, but getting the word out remains crucial. Even the best products and services will fail if no one knows about them. Since the
Sports programming used to be a license to print money. Even as the rest of the television business was showing signs of strain, with younger users cutting the cable cord or even avoiding cable altogether, sports seemed like a bastion of safety for media companies—the one reliable thing for which users would always be willing to pay. But cracks are starting to appear in the foundation of that assumption.
As adoption grows for live event applications, offerings are evolving to please both users and media buyers, with 2016 set to bring forth opportunities for tailored ads, live chat capabilities and local targeted messages within these platforms. The days of paper agendas and schedules are long gone, paving the way for their new replacements: Mobile apps dedicated to specific conferences, festivals, sporting events and concerts that contain real-time updates and
